It never even crossed my mind they'd promote Uncharted 4 at these events:

See the brand new Uncharted 4 trailer at the Star Wars: The Force Awakens premiere weekend in select US theaters! pic.twitter.com/4QdaOj9a8R

— PlayStation (@PlayStation) December 17, 2015

Good lord, Sony will do a killing with this trailer... UC 4 sales will be a exponencial function

I've always thought in terms of Sony using every opportunity to promote Star Wars for the PS4 but I've never really considered them using the exclusivity deal to promote their own franchises.

That's pretty big if it's a widespread ad (not just a few select theaters). Hopefully there will be a Super Bowl commercial as well.

Not watching. Media black out has begun.

Now thats marketing done right.

Bold Prediction: Uncharted 4 will sell more than the whole Exclusive 2015 Xbox One lineup together.

What do you think people? Is it possible or not?

OP: This ad campaign is genious!!! Star Wars is probably the #1 movie of this year in terms of audience.

Good marketing move, i hope i dont see it since im trying to avoid everything, i feel this game is gonna be amazing.

Damn, they've already shown so much. I'm going to watch it tomorrow, I really hope they don't show it at the theater I'm going to lol.
Still, good for Sony, this is really huge.

If Sony are going to be promoting the PS4 at these cinemas then we have to assume Sony have more stock ready. At the moment the PS4 is constantly out of stock on Amazon which has lead to some speculation Sony are struggling to keep up with demand but surely if they were they wouldn't be able to make such a bold move.