Because they all link together. That's why I decided to add a 'Deals' section. It doesn't matter which bundle people click on, it still only effects the Standard ND Bundle.

That's not what I meant. More like asking why is the sw bundle selling well. What affects NDC is people picking that one with a copy of SW. But the SW bundle at 21 is just that..without NDC and only 8 dollars cheaper, yet it's still high in the charts.

If it can hold through tomorrow it should also be there until the end of cyber Monday. Sony MUST be flying stock in, unless they stocked an incredible amount of consoles.

They would have been producing extra stock for the past few months expecting big sales with an effective price of $100 cheaper than previously, Would be disastrous to run out of stock halfway through such a sale.

I'm wondering is we're going to get something like 'The ND Bundle was so successful, we're extending the deal for another week' from Sony.

Sony may even permanently lower the price to $300 permanently. If that happens, the PS2 days will be back in full effect. 

Well, I have been saying for quite some time now that the price drop was actually $100 and Sony are hiding it behind the bundles, so it's not something I'd be surprised to see. My argument is that it would be the perfect strategy. It's basically pulling the same trick MS used last year without necessitating the need for raising the price for a month to justify the 'play'.

It's possible as the $50 price drop last month didn't have the massive impact they would probably of been hoping for but maybe pre-orders for the November bundles caused that, Could also see them offering a $350 NDC + a free $50 game until christmas instead as an alternate to a permanant drop to $300 effectivly selling at $300.

2 hours since last update:

#01 PS4 Nathan Drake Bundle (same)
#04 XB1 Gears Bundle (same)
#18 XB1 Three Games Bundle (up 1)
#23 PS4 Star Wars Standard Bundle (down 1)
#43 3DS Mario Land Bundle (down 1) [out of stock]
#55 PS4 Black Ops Bundle (down 1) [out of stock]
#82 PS4 Nathan Drake Digital Bundle (same) [out of stock]
#85 N3DS (down 4)
#90 XB1 Lego Bundle (down 3) [out of stock]
#91 XB1 Fallout Bundle (same) [out of stock]
#99 WU Mario Kart Bundle (down 6)

PS4 - 4 bundles, 4 in the top 100
XB1 - 7 bundles, 4 in the top 100

XB1 Deals:

Gears Bundle ($300)
Halo Bundle ($450)
Kinect + Three Games ($466)

PS4 Deals:

Nathan Drake Bundle ($300)
Nathan Drake Bundle + Star Wars ($358)
Nathan Drake Bundle + Fallout 4 ($358)

How was a 10% price cut ever going to have a massive effect.  A massive effect only comes from a $100 plus cut.  we seen that now with ps4, Xbox 1 last November,  ps3 last gen and the ps2 before.  

All reports suggest the ps4 is cheaper to make than the x1. It's selling double so it makes it even cheaper to produce.. 

The point is when Microsoft dramatically slashed in 2014 Sony didn't.  They could have but they didn't.  They had 2 options.  Cut my $50 last year and again this year or just cut by $100 this year.

Considering they sold nearly 30m at 399 they took the smart option.  

If I was to guess I'd guess they'll sell the Ps4 with a Sony game for 299. A 3Rd party game for 349 and a limited edition 3Rd party console for 399. That seems like the best way to maximise both profits and sales.  

@GribbleGrunger if this was for black friday only would the price have gone back up by now?  Or were they always going to keep the same price right through to cyber Monday?  

Sony have been on the money so I'd be shocked if they didn't send out enough stock to last black friday right through to cyber Monday and more to refill the stores for the following week.  

Their whole year seems targeted at a big November win and then momentum into December.  PSX will help that even further.