Well spotted. Those Star Wars ones seem obvious now. But the CoD ones are too similar in colour to the Wii U boxes for me to have been able to notice.

The bundle they sold last year was very limited. This probably cost them BF, not price differance, but I think at the time Sony were selling as many PS4's they could manufacture. This year they seem to be in a better position and will probably be better prepared to sell higher volunes than last year

Feels like those xbox ones are gonna collapse any minute.

Haha I had noticed the COD bundles but not the SW ones. 

Yes but that was part of the problem. It was limited because it was specific to BF and BF only; they had regular ps4s..throughout November and everything, but at 400 with no game. I think what happened was that, not knowing about MS's fire sale, they thought the normal SKU would do better outside BF than it did. So the stock/supply for that whole period was mismanaged. This time this problem is solved by having NDC as a basic bundle. Easier to manage supplies, and they can shift deals and price according to their needs without even having to strike deals with other parties beforehand. Basically, last year they would've had to have good deals (outside of BF) on the game less SKU in order to make up for the "unpredicted" price competition from MS's deals. On short notice, they could have only done that in two ways.. Buying bulk copies of games without a proper deal in place with a third party, or greatly slash the price of the SKU (there were some deals like that but in very limited quantities). Both very costly solutions, so they didn't care enough to do them.

I can see those SW and BO3 bundles now but the amount of ND bundles bury them. I don't think this changes much as far as what I think the strategy is and would imagine those other bundles are slightly older stock mixed in with brand new stock for Black Friday. I could be wrong there of course. I just think it makes sense for Sony to streamline production so they can just churn out as many as possible. Those ND bundles facing outwards are two deep and then it returns to the bundles stacked alongside each other. There are easily twice as many PS4 bundles there compared to the XB1 bundles.

It's also basically a way to get the new adopters  interested in the Uncharted series, which I think is kind of genius with UC4 around the corner.  Not that I think UC4 needs the help, but the increased exposure will almost certainly help sales.

Yes, and with the Playstation Experience coming soon to push the Uncharted franchise even harder. ND are doing a panel there and talking about stript writing and performance capture. What's the betting we'll get a brand new trailer with new footage. I also think Sony have got something up their sleeve. I don't think Black friday OR BC would warrant a 1m increase in projected sales figures. There's something else.

Oh there's at least a couple somethings else that we know they're still working on,  Bend and Santa Monica haven't announced their titles yet, have they?  So yeah, I imagine we'll be seeing more soon.  Though, not too sure about the new UC4 footage.  Haven't they been showing those at the Game Awards show, of late?  Though they may do something like they did with E3-TGS where they showed half publicly at E3, and the full trailer came out at...was it TGS or Gamescon?  Can't remember.  Either way, could be something like that, as I do expect them to have something for that awards show (even though I never watch it).

No, I mean something else that makes Sony believe they can sell 1m more consoles than they first projected.