I would freeze the cake and keep it as a collectible. 

That's a pretty ugly cake imo, the controller's nice though .

Even Mako Reactors? :O

I dont think Sony mind if he likes those brands as well, but it's about getting some free Press from him (and others) at the right time. We are in the run up to the biggest part of the year and we'll have Pewdiepie basically giving Sony a thumbs up right before the xmas sales (kids telling their parents what they want for xmas).

That they do. I suspect it's the main reason they've been so successful.

Arguments about games and tech and all that aside, marketing is what matters most. I'm not even a big Sony fan but I can admit they do that side of things better than just about any other company in the business, and with the possible exception of the previous gen they've been the best at marketing themselves in every gaming generation they've taken part in.