Man I haven't heard of Bernays for quite a while yet. Guy could have sold life insurance to a dead person if he wanted too huh?
But I tell you one thing, there have been many a time when I thought "do I like this game because I like it or because everyone else said it was great"?
When it comes to us, as humans, it makes sense we would take cues from others about liking things since we are such an insanely social species of animal. We want to like things others like so that in turn others will like us as well you know?
Sorry if it seemed like I got carried away there but since your question has a heavy psychological element to it I couldn't resist haha
But hey when your uncle is Sigmund Freud himself I guess it shouldn't be a surprise how psychological Bernays' theories were.








