They should find what makes them lose money on them, their phones are expensive, but also a lot better than that overpriced plastic crap Samsung manages to sell so easily.
Better marketing and better management for their phones division are the first things they could need that spring to my mind.
Glad to hear. I've never like the look and quality of other smartphones except Sony's. Loving my Xperia z1 and will definitely be getting another Xperia when it's time to upgrade.
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