You know...just because someone doesn't like something that has Sony in the name, doesn't mean they don't like Sony itself, sheesh. Come on people, get a grip.
SOE ruined Everquest. Not only that, but they made a habit of pissing off users for no better reason than they could. They also ended up ruining Star Wars Galaxies, Everquest 2 and probably other ones I didn't bother playing. I played EQ for 4 years before I finally got fed up with the crap that went along with it. Days of intermitent downtime (sometimes as long as a week) after every major patch. Weeks of intermitent downtime after every expansion. Zero customer service. A heavy hand on the nerf bat and a strong disregard for game breaking changes that were slow to get fixed if they ever did. Or maybe I'm just bitter because I played a Wizard and they took my manaburn away =(. All that is just in Everquest. SWG and EQ2 were the same story. Unecessary changes that broke gameplay or radically shifted things without regard for current players and poor to non-existant support.
I like Sony well enough and in fact I'm having a blast playing Assasin's Creed and Oblivion (as much as I can with a little girl to look after) on my ps3, but I don't think I'll ever pay for an SOE product again.
WoW isn't more popular because its easier to level, its more popular because its a better game all around and the people running it actually seem to care about what happens. Obviously not everyone gets what they want, but at least they generally don't have major patching issues and you get Customer service responses in a reasonable amount of time. They do a pretty decent job for a game with unprecedented popularity and they added those touches like seasonal events that make you feel part of the world. All Everquest ever managed to do was host events that seemed to involve massively difficult boss monsters roaming newbie zones and killing people indiscriminately until the server zerged it to death (and that was when a GM was bored enough to do anything at all).