According to Rockstar's Sam Houser, the exclusive downloadable episodes for GTAIV on Microsoft's Xbox 360 will be "pretty deep, offering another full-on adventure in this world" and that "you'll get a lot of content for your money", just as you should do with a boxed game.
He says that there exists an ability to tailor the DLC depending on how gamers play through the title upon it's release.
http://www.eurogamer.net/article.php?article_id=94560
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