It's wayyyyyyyyy overdue. At the most, it should be:
PS3 - $149/EU149/JPY14999
X360 - $129/EU129
And ideally, we would have PS3 for $129, and X360 for $99 right now.
Yet, the cheapest consoles in the US are (from gamestop's site):
PS3 - 12GB Disney's Infinity Bundle for $199
360 - 4GB Peggle 2 bundle for $179
360 will be 10 years this Nov and PS3 9 years. Sony is finally making a good profit on their games division now and MS always makes overall huge profits. The fact that both companies are bundling a 3rd party game with their cheap SKU offerings suggests to me that they are profitable on the HW.
MS might have cut the price, but they had to be aggressive on the Xbone (they cut $150 in one year), so I can see why they wouldn't cut anything on the 360. This year, I expect the Xbone to go to $299. MS can definitely afford a price cut on both, but will they want to?
Sony was probably waiting to get into a better financial position before cutting prices. The big question, though is that I think Sony will probably cut the price of the PS4 too (and be aggressive about it, i.e. I think they'll do $100 price drop there). Not sure they can afford a big price drop on both, unless they at least break even on the HW.










