http://www.gamesindustry.biz/content_page.php?aid=33849
UK publisher adds family-orientated software to portfolio
Codemasters has inked a deal with Majesco to bring 12 Wii, DS and PSP titles to Europe, as it targets the family-orientated market.
The partnership will see eight titles released this year, including Cake Mania for Wii and Toy Shop for the DS, and another four games scheduled for 2009.
"Majesco was looking for a pan-European partner who shares our belief in the strength, quality and depth of our product portfolio whilst contributing measurably to the energy, focus, talent and distribution breadth required to maximise their potential across the PAL territories," commented Jason Dutton, MD of Majesco Entertainment International.
US publisher Majesco has experienced a turnaround over the past twelve months, with a new strategy to focus on the casual market seeing the publisher reduce its operating losses by 84 per cent in 2007.
"We are delighted that a publisher of Codemasters’ heritage and quality shares our perspective and we look forward to working with them in 2008 and beyond," added Sutton.
Codemasters has a portfolio of strong brands including Colin McRae, Race Driver and Operation Flashpoint, and this Majesco deal sees the UK publisher add titles aimed at the more casual market to its offering.
"Codemasters has a dynamic network of established European offices and distribution bases that will extend Majesco’s product reach through PAL territories," said Tony Williams, chief operating officer of Codemasters.
"This will be a very positive partnership given that Majesco has an exciting and diverse range of original and established titles that complements our European portfolio."
Titles confirmed for distribution are Nanostray 2, Toy Shop, Cake Mania 2 and Nancy Drew: The Mystery of the Clue Bender Society for DS, Wild Earth: African Safari, Our House and Cake Mania for Wii and Blokus Portable: Steambot Championship for the PSP.
