I think the OP lacks the understanding that a video game console maker, a company of that size, generally HAS TO produce games that may or may not be profitable to succeed. Nintendo probably won't profit much or at all on the extremely edgy and adult games (Devils Third coughhhh) that they release to the system, since they cater to totally the wrong audience. But they may draw in certain customers to purchase the console who otherwise might not have and end up making more when that said customer ends up trying Mario for the first time and becomes a permanent customer
I think of it as similar to maybe the PS4 and family games. There are certain games that I seriously doubt will sell particularly high and end up depressing when relating the copies sold vs. development costs. That's just how the show goes though, its sort of like the old saying 'you win all the battles but lose the war' but reversed. Its better you lose money on Bayonetta 2 but attract a new customer base to your system than not attract them at all








