So PlayStation España just posted this (I have no idea how to embed videos in the OP) after the original EMAGON video:

https://www.youtube.com/watch?v=8KetyQEk_YQ&channel=PlayStationES

Thanks to Wright

"Welcome, player. You probably think EMAGON is a game. But here, you won't need this, or this...or even this! You've walked a very long path. You've been doing Justice for a long time here, but now...it is time to do it on the Real World. *Flower disappears* The only thing you need is to complete this mission: obtain a unique item. The exclusive PS 20th Anniversary PS4, a special edition based on the original Playstation console. A collector's item. There's only 350 of these in Spain. In order to get one, you'll have to enter in PLAYSTATION20ANNIVERSARY.com the 12th, 13th and 14th of December and bid for it. Subscribe now, and start doing so! If you complete this mission, not only you'll receive this exclusive item, but also, you'll make possible a happier childhood for a lot of kids. We'll be sending the money to UNICEF in order to help the children. We are also sharing it with Juegaterapia, for boys and girls with cancer in order to cope with it. We'll make them enjoy their time with the best way possible: playing. Remember, the power is in your hands. Playstation."

So I guess it's a game that should make you feel as if it wasn't?

It's an add for the PS4 model that looks like the PS1. Apparently, the way you get it makes it so some money goes to poor kids or something like that. Inspirational quotes saying EMAGON is NOGAME, bla bla bla, Viva la Play!

Do you want a full translation?

I speak Portuguese which is similar to Spanish, but I didn't understand much from the video, I guess it really isn't a game from what it showed, may be wrong though.

You sir, just got ninja'd

Eerhm... ok?

"Welcome, player.

You probably think EMAGON is a game. But here, you won't need this, or this...or even this! You've walked a very long path. You've been doing Justice for a long time here, but now...it is time to do it on the Real World. 

*Flower disappears*

The only thing you need is to complete this mission: obtain a unique item. The exclusive PS 20th Anniversary PS4, a special edition based on the original Playstation console. A collector's item.

There's only 350 of these in Spain. In order to get one, you'll have to enter in PLAYSTATION20ANNIVERSARY.com the 12th, 13th and 14th of December and bid for it. Subscribe now, and start doing so! If you complete this mission, not only you'll receive this exclusive item, but also, you'll make possible a happier childhood for a lot of kids. We'll be sending the money to UNICEF in order to help the children. We are also sharing it with Juegaterapia, for boys and girls with cancer in order to cope with it.

We'll make them enjoy their time with the best way possible: playing.

Remember, the power is in your hands.

Playstation."

Well there you go:

"Welcome player, you probably thought that emagon was a game. But you won't need this, or this, and that (that's when the hud elements get removed). Your journey was a long one, 20 years doing justice in our universe but now it's time to do it in the real world.

The only thing you have to do is to complete this mission, obtain an unique and unrepeatable object. The new limited edition 20th anniversary PS4 console, based on the original PS one. Quite a collectible item! In spain there are only 350 consoles. To get yours enter to playstation20aniversario.com and push for it! Subscribe now and start with an advantage! If you complete this mission not only you will get the PS4 20 anniversary console but you will also make other childen's lifes better. We will destinate all the benefits we get to unicef to help the kids that need the most help with playtherapy, which helps kids to undergo their treatment in the best possible way, playing.

Remeber you have the power in your hands.

Playstation 4 20 anniversary edition. For the players."

I google translated the Spanish PlayStation.blog

Hello everyone! Finally unveiled the mystery hid behind EMAGON, video teaser we published last Monday and we qualify as the best kept secret PlayStation. EMAGON anagram I read backwards says NO GAME is the campaign that allows you to get your hands on the exclusive 20th Anniversary Edition PlayStation 4 by a charity auction, auction with which we celebrate the 20th Annivers PlayStation and also contribute to good cause.

The console, which has a limited stock and exclusive numbered 12,300 units (a tribute to the release date of the first PlayStation in Japan), can not be purchased at the usual outlets. If you want to get one of the 350 will be available in Spain, you will have to bid for it through the charity auction to be held on 12th, 13th and December 14th through the web playstation20aniversario.com. You can preinscribiros in advance on the website. Thus you will gain early access to the auction and receive access time directly in your email.

All profits raised during the three days of auction will go to UNICEF to help children who need it most, and Juegaterapia, which helps children with cancer spend their treatment in the best way possible: playing.

Finally, I want to tell you that if you approach this weekend to Madrid fair Gamergy closely you can see a real exclusive copy of the PS4 console 20th Anniversary Edition; the only one in the series that will be exposed to the public in our country.

Good luck in the auction!

Can I add this to the OP? I'll credit you of course