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Forums - Gaming - So Destiny, a new IP and one of the most expensive games in history, paid itself in just one day

MoHasanie on 10 September 2014

It had to sell more than 8 million copies to break even. Doesn't seem like a smart move to me.



    

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Dyarwolf on 10 September 2014
mornelithe said:
BraLoD said:

As you already saw in the other thread, Destiny made $500 in just 24 hours.

But what does that means, as it was a new IP? It means that gaming will become again more expensive, but that doesn't big games can't make money anymore, because they can, and a lot.

Every single day I still se people saying that the console gaming market is dying, is becoming niche and stuff like this, but every well marketed game I see sell gigantic numbers, even if it is a new iIP it can sell over half a billion dolars in a single day.

That's just what games need to be profitable, marketing, fix the need of playing it in people heads.

So there are just no excuses to not invest in big projects, to gaming go indy (no problem wirh indie games), we need focus and marketing.

Watch Dogs and Destiny have proved that this new gen can be profitable as hell, and together with GTA5 proved the power of the marketing.

I hope big companys use this a proof to invest hard in AAA games, even if they are new games.

RPGs can go back to their glory, even if they take years to make, GTA5 took too and it's a monster, there are no excuses to not invest in their projects, profiting is totally possible with a good game and a good marketing campaing.

Sorry, no.  Destiny may have a massive marketing push behind it but you're taking words spoken out of context.  The contract between Activision and Bungie for the Destiny IP is 500 million over 10 years for 4 titles.  It was not, and never was supposed to insinuate all 500 million was invested in the first title.  

"That number has been widely misinterpreted as a production number for the first game," Activision CEO Eric Hirshberg explained in an interview today at Gamescom. "That number is an all-inclusive number that's several years worth of investment, including marketing and several games, and a lot of up front investment in things like engines and tools that will be able to be used for years to come."

http://www.engadget.com/2014/08/13/destiny-500-million/

$500 million for 4 titles across 10 years... When Destiny made that money back on its own in 1 day. I think Activision will settle for that.



Burek on 10 September 2014

Destiny was the most expesive game ever for less than a day. If rumors turn out to be true, new most expensive game is Minecraft --- $2 billion.

After Destiny fragrance stunt, Microsoft just couldn't resist raining on Activision's parade.



Renzan on 10 September 2014

First review: http://www.gamepur.com/news/16132-first-destiny-review-score-610-repetitive-uninspired-story-no-memorable.html

Big websites were paid off to delay and metacritic to not show score from smaller sites.



Maciveli on 10 September 2014
Renzan said:
First review: http://www.gamepur.com/news/16132-first-destiny-review-score-610-repetitive-uninspired-story-no-memorable.html

Big websites were paid off to delay and metacritic to not show score from smaller sites.


agree game seems generic and boring.

on another note it seems more a online shooter then anything else.  



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mornelithe on 10 September 2014
Dyarwolf said:

$500 million for 4 titles across 10 years... When Destiny made that money back on its own in 1 day. I think Activision will settle for that.

Without question heh, I think both companies are pretty psyched at this point.



small44 on 10 September 2014
Ka-pi96 said:
Yep, money is there if they work hard on games and really market it. Although what source is there for 'most expensive game in history'?


http://en.wikipedia.org/wiki/List_of_most_expensive_video_games_to_develop



PS4 - over 100 millions let's say 120m
Xbox One - 70m
Wii U - 25m

Vita - 15m if it will not get Final Fantasy Kingdoms Heart and Monster Hunter 20m otherwise
3DS - 80m

Munkeh111 on 10 September 2014
binary solo said:
Nope it didn't pay for itself yet. Acti only sees a proportion of that money and to break even on $500 million it needs to sell around 12 million or more. If the figure for day 1 is 7 million then they are well on the way but there's a way to go yet.

Yeah, but at least half of that will get back past distribution costs and cost of sales, especially with more online sales.

And of course the $500m isn't necessarily the launch costs, though of course there is a chance that some of that revenue does come from season passes. The $500m can mean anything from the 10 year plan, launch + expansions + running costs or just development + marketing. Who knows...

7m really isn't bad though



cusman on 10 September 2014

Is not marketing alone. It is core game concept being new/appealing + well made + well marketed

Also with a online/social focus, the Beta was a huge success cause it got many people playing

Bungie & Activision reputation also worked in the games favor



Nem on 10 September 2014

So... more FPS' and GTA clones? Fantastic...

But, i want to point out that this game is available in 5 different systems. It wasnt profitable only on the next generation as you said.