50% of US PC gamers Wait for Sales Instead of Paying Full Prce for Games

Half of all PC gamers opt to wait for a game to drop in price before buying it, a survey by NPD Group has found.

In a report which looked at 6, 225 US citizens over the age of 9, the NPD Group found that digital was on the rise, with more than 46% of PC gamers buying at least one title online. However, the survey also fond that gamers who do shop digitally are “far less likely” to buy a game at its original price.

Analyst Liam Callahan says that this trend in PC gaming marks a difficult barrier for PC businesses.

Consumers’ expectations may be the greatest barrier to maximizing spending in the PC gaming space. Since half of PC gamers who play digital and/or physical games on the computer are expecting there to always be a sale right around the corner, publishers and retailers alike need to better manage these expectations.”

The survey also found that roughly 37% of those surveyed were PC gamers, and that only 51% of these gamers were men.

Source: http://www.dualshockers.com/2014/09/10/50-of-us-pc-gamers-wait-for-sales-instead-of-paying-full-prce-for-games/

#REKT

Which is a good strategy since you can afford to play 5-10 times as many games for your money this way. I will never pay the full price for any game again in my life, this would be just a waste of money.

So half of gamers are smart enough to know that most games aren't worth full price to begin with.

its either that or they pirate.

There's a certain saying for this:

If you wait, it will get cheaper.

Until it gets more expensive again =P

only 50%?

Anyway, i believe that the fact people on PC wait for steam sales is the reason some games are skipping/coming later on PC.It's the stealthy way companies found to "force" the $60 price tag.

But no game is ever really $60 on PC unless it's a Blizzard game. You can almost always find a 20% off coupon pre-launch for a title, hell I think I pre-purchased Dead Rising 3 for $35 (that game actually works great on my system so double win).

I wait for sales on both PC and Console games, you can thank Steam for the former and both Activision and Ubisoft for the latter.

I actually find PC piracy a little too sketchy these days, so I tend to avoid that altogether.

50 is lower than I expected. We're a pretty spoiled bunch. There's always a significant sale going on on some website.