it's still an advertisement for the game.
i bet destiny or sony could easily sue ms for that (would be even more hilarious)

Mildly fun advert... have MS read all about the exclusive advert contract or are they in a risk of a lawsuit for circumventing and making an add using footage/name of the game for the advert and them even put an announcement?? A let's talk about it by not talking about it aint certain to get then off the hook.

If people think MS is doing this just to support the game... why haven't they done it for PS first party and them put at the end "not on X1, but you can buy Titanfall/Halo/etc"??

And on hypocrisis... people are a little off... have they looking more carefully, you will see in this thread and others that in this case some die hards of Sony will bash MS and defend Sony and the opposite for MS die hards... calling them hypocrites is unecessary since that is what die hards do.

I must say, if Microsoft does ads that aren't designed for the primary target audience (See: Inori Aizawa and the various Madobe sisters), they somehow find a way to do it right.

+1 for the hilarity this'll stir up.

Lightning fragnance FTW!

They're desperate. Can't wait for September npd!

Does it have allucionegy in it so we can think we are smelling Lightning from close?

Funny how some are asking you to see the funny side in something like this, while themselves have never been able to demonstrate such a skill. That's how hypocrisy works though.

Gotta love the jab they're taking at Sony here, but as gamers online we know too much about this, which is how you know they're in desperate mode. Then again they have to try SOMETHING lol. I don't envy anyone who has to go against the PS4!

Each bottle is made with the tears of Yusuf Medhi and it smells of last place, with a hint of desperation and a lingering aftertaste that reminds you of a much better fragrance you smelled before.

Clever... But clearly desperate.

Next thing you know they will be advertising Colas' too. Hmm... Come to think of it that would actually be fun xD