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Forums - Sales - When will PS4 reach 10 million sold? - ioi comments on undertracking

6% off is not that bad...

Specially when most of that undertracking comes from places where we have no official tracking record.



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Dr.Henry_Killinger said:

And bending the truth isn't going to fly in this scenario. Sales numbers are not subjective, if its proven that Sony is lying, it will kill a lot of their positive image. And that is frankly iditotic. Why would they jeapordize their position on a statement they didn't need to make and then clarify it as sale through to assuage any doubt.

So it doesn't matter whether or not "Sony themselves have no way of possibly knowing sold through figures", as a billion dollar company we can be sure that there methods of actually tracking the sales of their own product are accurate enough that they can make such a statement with certainty.

They wouldn't blow their PR on a sales announcement when they were already 3million above the nearest competitor. Please...

I think we'll just have to agree to disagree on this one.

Unlike you I don't think there is an exact number of PS4's out there. You only need to look at the variation in Media Create and Famitsu data to see that. Now if we can't get the numbers exact in a highly urbanised and regulated market like Japan, what chance of accurate data is there coming out of India or South America?

As I said, I don't care if it's over 10 million. I just think VGChartz numbers deserve credit for being reasonably accurate and it's important to remember the Sony estimates will be on the higher end of possible sales. It was a sales pitch remember.



outlawauron said:
steverhcp02 said:
outlawauron said:

This is my favorite comment. I wonder why they pay hundreds of thousands to tracking agencies if they don't need them.

I would imagine because they dont ship or have access to other companies or third party software. You think NPD has tier accounts so sony can just get info on software on their system and theyre unique data? They pay to access the overall market.

My take away is that Sony knows how often retailers are replenishing stock, they also have unique access to shipping figures for many tier 2/3 countries in the dreaded "others" category. To think that sony somehow has less of an idea about their shipment and sell thru than a place like VGC is absurd.

People need to understand this website is a good general snapshot that is hit or miss and more often hit than miss but when Sony releases figures even if they are estimates it most assuredly trumps this website. ioi is handling it correctly because the market is not static and if new trends emerge, using the same formulas, as he stated, like ps2/ps3 trends wont work long term. It would surely help for there to be a clear disclaimer but then he risks credibility. The site just needs to evolve and be flexible the same way consumer habits change and adapt. That is the only thing lacking.

I know that Sony has to pay for general market data. They're interested in their performance, the competition is just goalposts. Shipment data is super useful and I wish PS4 wasn't pushed with PS3. And bolded, no one is saying this.

and underlined, no one is saying otherwise.

Well for a discussion about disecting verbage, the impression from ioi and many posters here is insinuating what you have bolded.



papamudd said:
FIT_Gamer said:

Sony announced over 10 million sold to consumers as of August 10. 


lol at risk of ban this made me laugh... I have no idea what console preferences you have, but thinking that Sony could have possibly sold 6k units in 1 day seems like fanboy logic... there is no way 6k sold in one day :P

not saying fit is a sony fanboy, or that he is saying that is what happened, but rather that is what I thought about the possibility of selling 6k in 1 day and what it would take to believe such a thing

Sony's words not mine.  I gonna assume your are being sarcastic seeing as 6k(6,000) in one day is easily attainable. Unless you of course you meant 600k, which is obviously not going to happen. 



DrDoomz said:
Purple said:

Naturally when you release a PR designed to make your product look successful, you'd err towards higher estimates that have been derived. I don't think Sony are 'lying.'

But in marketing you have to bend the truth to make your product look as attractive as possible.

Marketing grad/professional here. Just wanna correct your perception on a few things:

Yes it's true that companies would bend the truth in order to make their products look better than they actually are. They do this by using misleading terms that seem to mean one thing but really mean another like "no one does X better" or ambiguous terms like "the market's leading X product". They use spin, ambiguity and terminologies open to multiple interpretations to their advantage. 

What companies DO NOT DO is to be misleading in ANY instance where the said information is clear and quantifiable. What they DO NOT DO is to be specific about things like sales being OVER a specific milestine (they would rather use terms like, "estimated at" or "nearly" or "within the area of") and what they WOULD NOT DO is be very damn specific about the details surrounding it. Not unless they are stupid or desperate. This is because during these instances, companies HATE to get embarassed if it turns out they are wrong (not to mention the damage to their credibility). And being that they were very specific on the metric used, it is a bery simple matter to prove them wrong.

So no, I disagree about them being misleading about the very specific sales figures they announced (risking the loss of the goodwill they've managed to buid).

The bolded is the important bit. It's not quantifiable. Once again, I'm not saying they're intentionally lying to the public. I'm just saying it's important to consider that Sony themselves can only estimate sold through figures and it's natural that they would advertise the higher numbers to the public. That's not lying. It's smart marketing (and if you really do work in the industry yourself, you'd be fully aware it's done all the time.)

So long as they've shipped over 10 million nothing they said is quantifiably wrong.



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And let me also say why i feel many users feel these threads and responses are disingenuous is because this site tries to capitalize on weekly sales and this culture we have of instantaneous gratification. Which is fine. But they (VGC) can't have their cake and eat it too when we get more accurate figures and then hide behind the same thing they are exploiting, which is weekly estimates.

Either own up, put official responses out when this happens that are clear and visible on the main page or just default to monthly "tracking". Granted a 6%-7% difference for what this site offers is really really good and many people don't understand that in today's have-now/console wars mentality. the problem is I feel there is too much bravado in terms of acknowledging what this site ACTUALLY is and what it tries to be. The site treads a fine line on trying to be a big time player so it can't say what it needs to say:

"We are within 7% of what Sony has just released which we are very proud of, We will work tirelessly to adjust our tracking algorithms to better reflect trends in consumer habits related to the video game market and will update everyone accordingly"

Instead we get a defensive response with subtle digs at Sony's figures. This site just needs better PR. Simple as that.



shikamaru317 said:
Dang, some of you guys really need to lay off ioi. If you think you can do a better job than him then go make your own website and give it a try, I bet you'll find it very hard to accurately track sales in the same regions that he's having trouble with.


I never understood this kind of approach to criticism. ''Yeah, sure, my work may not be good, but can YOU do it better?'' Its such a flipping strawmen argument, I am surprised anyone can take it seriously. 

This isnt about the users, they are not in charge of this website, they are not the ones beig paid by ad revenue nor is it their full time job to keep it accurate and running. It is the admin's job however, and there is nothing wrong to critisice and call him out on it when he is not doing a very good joob. 



shikamaru317 said:
cycycychris said:
I understand ioi point of view on this. If he can't find where the system was mistracked, it's hard to make changes. I'm sure Sony probably wouldn't lie about the number on stage. For all we know, Sony could have assumed the number.

Yeah, I have to wonder about that as well. How could Sony possibly know how many they sold through to consumers? It's not like they can ring up every game retailer in every country where the PS4 is available and ask them how many PS4's they've sold. Now obviously Sony knows how much they've shipped to retailers, but how could they possibly know how many they've sold to consumers except from compiling the exact same numbers from NPD, GFK, and Media Create that ioi also uses, numbers that don't add up to 10m? It seems to me like they must be making guesses for the remaining regions that don't get tracked by a firm, the same exact thing that ioi is doing, except for some reason Sony is guessing about 600k higher for those regions than ioi is, presumably because they've shipped proportionally more PS4's than PS3's to those regions, which would explain why ioi is off since he's guessing sales for those untracked regions based on PS3 trends.


So how we have come to a point where we are assuimng that Sony themselves might be wrong or are straight up LYING on the sales of their own product but VGC is probably right? Man, some people just cant stand seeing the red line being the longest on the front page



Purple said:
DrDoomz said:

Marketing grad/professional here. Just wanna correct your perception on a few things:

Yes it's true that companies would bend the truth in order to make their products look better than they actually are. They do this by using misleading terms that seem to mean one thing but really mean another like "no one does X better" or ambiguous terms like "the market's leading X product". They use spin, ambiguity and terminologies open to multiple interpretations to their advantage. 

What companies DO NOT DO is to be misleading in ANY instance where the said information is clear and quantifiable. What they DO NOT DO is to be specific about things like sales being OVER a specific milestine (they would rather use terms like, "estimated at" or "nearly" or "within the area of") and what they WOULD NOT DO is be very damn specific about the details surrounding it. Not unless they are stupid or desperate. This is because during these instances, companies HATE to get embarassed if it turns out they are wrong (not to mention the damage to their credibility). And being that they were very specific on the metric used, it is a bery simple matter to prove them wrong.

So no, I disagree about them being misleading about the very specific sales figures they announced (risking the loss of the goodwill they've managed to buid).

1) The bolded is the important bit. It's not quantifiable.

2) Once again, I'm not saying they're intentionally lying to the public. I'm just saying it's important to consider that Sony themselves can only estimate sold through figures and it's natural that they would advertise the higher numbers to the public. That's not lying. It's smart marketing (and if you really do work in the industry yourself, you'd be fully aware it's done all the time.)

3) So long as they've shipped over 10 million nothing they said is quantifiably wrong.

1) Announcing "over 10 million" makes the announcement itself very clear and quanitfiable. As there is no other way to interpret "over 10 million" outisde of the figure being above 10 million. The whole point to being misleading in advertising is to be as ambigious and open to (mis)interpretation as you can.

2) No, it's stupid marketing. From what I'm reading you have little practical knowledge of how marketing comminication works. You're basically saying that they'd risk loing their credibility and the goodwill from gamers that they managed to wrest from their competitors for the sole purpose of announcing a milestone that would have minimal (if any) effect on their sales. The risk/reward is retardedly bad. If anything, granted that they may be estimating their numbers (with a much better margin of error than VGC could ever attain due to access to internal numbers as well as what is publicly available), chances are they would estimate rounding down to avoid being wrong.

3) Except for the fact that they announced "sold thru to consumers" and "not shipped"...!



Purple said:
DrDoomz said:
Purple said:

Naturally when you release a PR designed to make your product look successful, you'd err towards higher estimates that have been derived. I don't think Sony are 'lying.'

But in marketing you have to bend the truth to make your product look as attractive as possible.

Marketing grad/professional here. Just wanna correct your perception on a few things:

Yes it's true that companies would bend the truth in order to make their products look better than they actually are. They do this by using misleading terms that seem to mean one thing but really mean another like "no one does X better" or ambiguous terms like "the market's leading X product". They use spin, ambiguity and terminologies open to multiple interpretations to their advantage. 

What companies DO NOT DO is to be misleading in ANY instance where the said information is clear and quantifiable. What they DO NOT DO is to be specific about things like sales being OVER a specific milestine (they would rather use terms like, "estimated at" or "nearly" or "within the area of") and what they WOULD NOT DO is be very damn specific about the details surrounding it. Not unless they are stupid or desperate. This is because during these instances, companies HATE to get embarassed if it turns out they are wrong (not to mention the damage to their credibility). And being that they were very specific on the metric used, it is a bery simple matter to prove them wrong.

So no, I disagree about them being misleading about the very specific sales figures they announced (risking the loss of the goodwill they've managed to buid).

The bolded is the important bit. It's not quantifiable. Once again, I'm not saying they're intentionally lying to the public. I'm just saying it's important to consider that Sony themselves can only estimate sold through figures and it's natural that they would advertise the higher numbers to the public. That's not lying. It's smart marketing (and if you really do work in the industry yourself, you'd be fully aware it's done all the time.)

So long as they've shipped over 10 million nothing they said is quantifiably wrong.

They don't need to estimate. They get the numbers directly. It's truly amazing how little people know here about retail.



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