Original Xbox was financially a disaster (although it was good for gamers and the console world).
X360 was successful because of being at the right place, time, and price.
* It came out early
* It came out cheaper
* It came out with more games
* It came with lots of good publicity
A great deal of 360 customers (possibly more than half) were PS2 converts who didn't wait for a PS3, or simply thought 360 is just as good; some others bought 360 because of the network effects (their friends had bought it).
The Xbox Brand is only mildly strong in North America, and that's it. With the presence of Sony, at the same time, at the same place, at the same price, Xbox Brand will never sell as much. I had predicted long ago that Microsoft is LUCKY if XB1 can sell as half as much of PS4 (1 to 2). My exact estimate between XB1 and PS4 globally has always been 24-33% to 67-76% (in other words, PS4 will sell between 2 and 3.2 times as much as XB1).
That's not optimism or pessimism, that is REALISM, based on facts, history, and hard data.
Playstation 5 vs XBox Series Market Share Estimates
Regional Analysis (only MS and Sony Consoles)
Europe => XB1 : 23-24 % vs PS4 : 76-77%
N. America => XB1 : 49-52% vs PS4 : 48-51%
Global => XB1 : 32-34% vs PS4 : 66-68%








