The twit was only posted 3 hours ago; give the OP time change the title. 

Pretty obvious response from SCE really: they want to encourage as many future digital/direct pre-orders as possible since it takes manufacturing, distribution and retail channels out of the loop. 

Of course, when the terms of purchase clearly list specific terms, they're as much bound as they are protected by the terms of agreement upon a transaction. Kind of unrealistic to simply expect those terms to be backtracked upon, even though it was pretty predictable that they would. 

Cmon, it's not hard. They are both examples of a business fucking up. And are both instances where the consumer needs not apologize or feel bad because the company fucked up.

Also, preorders are generally made for the retail price. I have never seen a situation where a company takes a full price for a preorder, then lowers the price, and does not refund the difference. Like I said before and like it has been pointed out by others, if Amazon or Gamestop or any other place that sells preorders had a preordered game drop in price, you'd either:

1. Be refunded the difference if you have already paid the full price.
2. Have your remaining balance reflect the new price.

This is elementary, standard stuff. I can understand not caring because it really doesn't affect you, but blaming people for actually preordering the game. Insanity. Hilarious, corporate apologetic insanity. And you work retail, so your defending it and blaming customers is even funnier.