You can read only the bolded partsif you want a summary.
First some insight; If you open up an occulus rift, its basically a 7" lcd screen, a chipset to recieve the video and positional data, cables and a housing. Then take into consideration that Occulus isn't a hardware company (neither is their parent company facebook), so everything that goes into manufacturing their headset is outsourced.
Then some numbers. If you look up something like a nexus 7 screen replacement, you will find them for little as $40. Mind you, this is not just an lcd panel, its a screen, digitizer and gorrilla/hardened glass. And someone is making a profit after you make that purchase. Having said that, being that PM only needs a screen, it would cost sony no more than $15. Being that PM doesn't actually do any processing (the PS eye camera does that, the headset will cost sony a total of around $50 and maybe sold for $60. Or sold in a pack with the PS eye camera that currently retails for $60 or so for a total of $99.
Point is, PM will probably end up costing (headset and camera) around $99.
Why the killer app, neither MS or nintendo is doing this, and this is something that will resonate extremly well with the casual crowd and hardcore alike if user impressions are anything to go by. Basically, theer has not been one review or impression where that praises weren't heaped on the unique experience VR offers. Not a single one, and it seems like its easy for a lot of people to say how they don't want it or think it will work, but its obvious VR is one of those things that need to be experienced to be understood. So no one should take the opinion of people that haven't actually tried it out seriously. Besides, we all thought the wii was going to be a fad, yet look at what it did with the casual crowd.
Having said all that, the possibilities and usage scenarios of VR are ridiculous, especially outside gaming. And within gaming, VR stands to offer ways of playing both original VR focused games and literally reinventing certain already existing genres, like racers, flight sim and FPS games. And in all those genres mentioned, its not just a novelty control interface but stands to become as relevant as the controller evolving a second stick. It will make those genres better simply by its addition and so much so that once used you would probably not be able to magine playing games in those genres with out it. And this i just talking about the hardcore gamer.
Possible usage case scenarios; I have a few I have in mind but rather then let this become a list thread I want to ask what you guys think; do you think that VR is the PS4 sleeper killer app? and what ways do you think it can be used for both for gaming and non gaming(porn, said it so don't) applications.















