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Forums - Gaming - Playstation In China UPDATE: SOES Now A Thing ($211.5 Million Investment)

Cobretti2 said:
well what they selling? PS2 PS3 PS4? We know Nintendo plans to launch cheap hardware there (fuck knows why when Wii U is cheap enough lol)

I never understood the idea that you need a new hardware for developing countries. That's plain stupid. It's better to sell your previous gen console. I'm from Brazil and before PS360, games were really expensive (still are, but it was simply terrible back then). After the PS3 launched (and was pretty expensive here), a Brazilian company called Tectoy, famous as the local manufacturer for all Sega consoles from the SMS to the Dreamcast here (still manufactures SMS and Mega Drives) decided to create exactly that: a low cost console aimed at 3rd world countries, the Zeebo. It used small games that were sold at prices comparable to smartphone games and were sold digitally using a 3G network that was free for the console. They even sold it at Mexico too.

It was a huge flop. People simply preferred to buy a PS2 and use pirate games that were as cheap as Zeebo games. If Nintendo launches a 3rd world specific consoles that is cheap and has cheap games, Chinese people will just laugh, buy X360s or PS3s with mod chips and grab pirate copies. Sad but true.

 

kitler53 said:
still won't matter. China is a flop in the making.

Not so sure. Brazil and other developing countries even turned on good markets with decent sales figures. But China is another thing. Despite the inequalities, China right now is the biggest luxury market in the world, even bigger than USA. The country is the number one, or at least two, client for several luxury car companies (BMW, Ferrari, etc). Even if a minory has money in a 1.2B people country, that number can be bigger than the entire population of most nations. Size does matter.



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HylianSwordsman said:
Fusioncode said:
Not a single next gen console will find any sort of success in China.


Who said they were releasing a next gen console? Nintendo has already said they're releasing a cheaper console there, why wouldn't Sony? If Microsoft tries to release the Xbone there, they'll probably screw themselves, but I don't think Sony will be that dumb and try to release the PS4. The article mentioned they want to grow the local gaming industry with local developers making games, and I doubt any local developers have the budgets to make AAA games for 8th gen systems.


Simply release the PS3 and 360. Cheap and with a large library. A new budget console will be plagued by poor 3rd party support and can't compete with massive libraries of 7th gen hardware. Of course, the X1 and PS4 will be available too because a lot of people there can afford it. 

Their biggest challenge is that China is used to F2P games on PC. Most developing countries were used to older consoles. You sell you old console for cheap there until thta market is mature enough to start buying you new ones. China isn't in that position because the mind share was in F2P on PC and they have to change that. Of course, nothing that some AAA PS360 titles can't do with some TV ads showcasing visuals much better than the average F2P that people are used over there.



Western things are becoming more and more popular in China. You just look at the movie business now China is one of the biggest sources of profit now, making more money than the UK and sometimes US. Just look at the latest Spider man it made 80 million there, thats the 2nd highest worldwide compared to when the first spiderman launched only making 4 million in china. Pacific Rim also made over 100 million in China. Not saying they're comparable markets but we all know China could have just pirated those movies but it shows that there is still a good market of paying customers.



PigPen said:

China is on the rise if you didn't know (CFAH).  None has ever launched a console there, it's untouched.  I say it's a gold mine.

Define: Launched

PS3s and X360s have been sold in China for years now

This shop in Shanghai http://item.taobao.com/item.htm?spm=a230r.1.14.42.w1sjpx&id=36433000408

has been selling around 400-500 PS4s per month.



Vita TV would do well. Cheap investment with lots of cheap games. Also proprietary memory and not hacked.



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GribbleGrunger said:
DonFerrari said:

Sony doesn't have 200 million to blow =] is what I'm told frequently.


It's going to be interesting to see what the Chinese division of Sony produce in terms of games. I hope they come to the West eventually.


Maybe they can copy Mario there without problem.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

osed125 said:

That's gonna be hard. PC gaming is insane in China, games like Dota 2, Warcraft, League of Legends, Starcraft and the likes basically dominate the market, competing with that will almost be mission impossible. 

There's also a price issue, the reason those games are popular is because of huge gaming centers in China, places like this:

From what I understand these are HUGE places (hundreds of computers at the same time) where people pay maybe 1 or 2 dollars an hour and get access to all the games, why would chinese players pay, let's say, $400 for a PS4 when they have access to all those online games incredible cheap?

And what prevent some company of having a huge game center using psnow to give access to all games?? Sony can make a special pack for them.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

joeorc said:
DonFerrari said:

Sony doesn't have 200 million to blow =] is what I'm told frequently.


If people Think Sony is a small Player in the chinese Market, well they can look at this and Think Again:

Sony has been investing into china even since before 1978

http://www.sony.net/pressroom/operat/eastasia/china.pdf

they have Quite the Holding's there, add in the fact that China is now opening up the market for game console's now there bodes well for Sony, Nintendo and Microsoft.  all three companies should do quite well there.


Nice to know this. Sony is well positioned in the chinese customer culture.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

PigPen said:
China is a gold mine. They would be crazy not to jump to it.

Let me guess, Sony used it's CEO pay cuts to fund this aswell?



Hehehehehe.........

The ignorance is very very very very strong in this thread.......