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Forums - Gaming - What's the best time to announce a game?

 

What's the general best timespan between the announcement and release of a game?

Not even a day 11 19.30%
 
1 month 4 7.02%
 
2-3 months 4 7.02%
 
3-6 months 6 10.53%
 
6-12 months 24 42.11%
 
1+ year 4 7.02%
 
2+ year 0 0%
 
Total:53

8 years before.



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6-12 months is the sweet spot for me.



At a reasonable evening hour on GMT.



Ideally a game is announced 6-12 months prior to release. Six months gives enough time to be ready for it, without the wait feeling stale like some 18-24 months wait do. If a game is shown at E3 this year and then flashes "2016" it negates almost all interest realizing how long the wait will be.

If I handled a game release.
12 months prior - Teaser trailer shown
9 months prior - Full Trailer shown
6 months prior - Gameplay shown
3 months prior - Media blow out of various details people would want to know