Their actual claim was "10 MILLION BEFORE THE COMPETITION'S ON THE MARKET!!!" to paraphrase Peter Moore (which they later dis-claimed saying). This was preceded by the claim "FIRST TO 10 MILLION WINS EVERY TIME!!!!". This claim was made at E3 in May 2006 when the Wii release date had not been made public. There was actually a very reasonable belief the Wii would launch as early as September 2006. This meant that at the very least they were trying to pass a '10 million by September 2006' projection off to eager investors which perhaps even they didn't believe. Either way, it's about 8 months later and I'm still waiting.