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Forums - Microsoft - Microsoft says Xbox One price cuts are not out of desperation

Augen said:
People have to understand Microsoft's model could very well be based not on market share, but profitability per console. We shall see as pricing develops over next 18-24 months.

I believe they want market share more than they want profit. XBox for MS is a way to get Windows on the living room. They want Windows on PCs/tablets, Windows Phone on mobile and XBox in the living room, all of them with one app store. If XB1 doesn't gets the market share, they lose one of these markets. 

In the end, fighting for market share makes more sense than fighting for profit. The one with more market share can determine the rules and that is a pretty easy way to maximize your profits and crush competitors. An example would be CoD DLC deal with MS. If 360 had only 20% of the share and, let's say, 80% of the CoD sales were on PS3, MS probably wouldn't have made the deal, simply because Activision would prefer to reach the higher sales of the (in that alternative world) dominating platform. So the point is, if you lose market share, your dominating competitor will use that to kill your profit.



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rolltide101x said:
thx1139 said:
rolltide101x said:
thx1139 said:
I expected this all along. MS knew that at launch at the Holiday season would mean sell out. They did sell out. Now they adjust. Selling the consoles for a loss at launch is just a poor decision. Take the money and reapply toward the business. I made this prediction when MS announced the price back at E3. No need to be at $400 at launch. Wait a few months and then adjust price to keep selling at the pace they are comfortable with.

MS is really suffering for that then. People are switching to Playstation all the time and they are not going to go back when MS lowers the price


What 5% of the consoles that will be sold this generation have been sold.  Plenty of time to make it all up.

The gamers that buy first have a huge impact on future sold consoles. This is the main reason the 360 had so much success vs the PS3.

And seems that gamers didnt have a problem with the PS3 dropping in price $100 per year the 1st 3 years.  The PS3 ended up doing rather well right?   The biggest reason that the 360 had so much success vs the PS3 is that it offered something different and because of the HUGE price difference and the lackluster PS3 software.



Its libraries that sell systems not a single game.

torok said:

I believe they want market share more than they want profit. XBox for MS is a way to get Windows on the living room. They want Windows on PCs/tablets, Windows Phone on mobile and XBox in the living room, all of them with one app store. If XB1 doesn't gets the market share, they lose one of these markets. 

In the end, fighting for market share makes more sense than fighting for profit. The one with more market share can determine the rules and that is a pretty easy way to maximize your profits and crush competitors. An example would be CoD DLC deal with MS. If 360 had only 20% of the share and, let's say, 80% of the CoD sales were on PS3, MS probably wouldn't have made the deal, simply because Activision would prefer to reach the higher sales of the (in that alternative world) dominating platform. So the point is, if you lose market share, your dominating competitor will use that to kill your profit.

That seems at odds with their pricing then.  We all know Microsoft is a massive company and could could billions on Xbox over course of a generation and still be well into the black overall.  A $499 system is not a strategy to achieve market share, especially when most reports indicate they make a small profit on each system. A $399 would show desire for market share, a $299 would show that is their only concern.  I think there is pressure on the division now to not be a loss leader or they would have adjusted pricing before launch.



X1 regardless opened to double 360s launch and this serves to keep momentum going. It is a good business decision, especially that all territories titanfall bundle.



Xbox: Best hardware, Game Pass best value, best BC, more 1st party genres and multiplayer titles. 

 

endimion said:
darkknightkryta said:
rolltide101x said:
darkknightkryta said:
mutantsushi said:
darkknightkryta said:

Microsoft may not be dropping their ties with Nokia, but Nokia's dropping their ties with them.  Nokia just announced Android based phones.

MS does not have 'ties' with Nokia, they OUTRIGHT OWN all of Nokia cellphone business.  Nokia releasing an Android phone is MS releasing an Android phone.

The remaining independent Nokia company does not produce any cellphones, all they do is cellular network gear, maps, and IP licencing.

MS makes MUCH more money from Android phone licencing anyways, so releasing one themselves is hardly a big change.

By offering their own 'add ons' to Android that promote compatability with WIndows Phone ecosystem, maybe they can draw more customers to WP.

You are right.  I just found it very odd that they'd release an Android based device for the reasons you mentioned.  Slimebeast's comments got me thinking and I wonder if they may be thinking of abandoning Balmer's vision of Windows beta devices and their dysfunctional eco system.  P.S. making an Android phone isn't going to get people to switch over to Window Mobile.

Windows phones are way the heck more stable than Android. Buy a 100$ WIndows Phone and a 100$ Android Phone and see whch one is faster and more stable.

I haven't used an Android OS that wasn't stable since the first, and I've been developing on them since Gingerbread...

my parents S3 and S4 begs to differ.... it has only went downhill when it comes to OS speed.... fact is android is linux done wrong or how google can fuck up everything they touch with almost no exception since they got out of the search engine only business...

and when you see what the minimum spec android requires to run as smooth than the competition it shows how badly optimized that OS is.... fact is WP8 performs better at lower spec than android... there is no arguments here...  now that doesn't really make up for the lack of some features.... but 8.1 is coming to fix that in a few months...

You're under the assumption Samsung still make good phones.  Though what are your parent's running in the background?  I have a 3 year old Xperia play and it's smooth as butter.



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I can see why they chose to cut the price in the UK. That is where they are struggling the most in competition with the PS4 and by lowering the price if may give them an equal playing field in the UK while also being a testing ground for if they want to do this later in the US. The Xbox One is far from a failure, just like the PS3 was far from failure, but neither were as dominant as it's predecessor.



FoxMan250 said:
I can see why they chose to cut the price in the UK. That is where they are struggling the most in competition with the PS4 and by lowering the price if may give them an equal playing field in the UK while also being a testing ground for if they want to do this later in the US. The Xbox One is far from a failure, just like the PS3 was far from failure, but neither were as dominant as it's predecessor.


They weren't struggling the most there. The PS4 was outselling the X1 1.5:1 in the UK. That's a much lower ratio than many other European countries.



    

NNID: FrequentFlyer54

and jack tretton said the Vita would get first party support. so yeah, sometimes i just dont believe what these companies have to say about some things.



JazzB1987 said:
rolltide101x said:
JazzB1987 said:
Bill Clinton said
he never had sex with Monica even tho he had! As all politicians he and his staff just wanted to fool the people. This time they completely failed.

Sony said
Online on PS4 costs money because its so expensive ROFL. Even tho they just want to have control over a games online to shut it down and force people to migrate to the next installment of a series.
Thats also the reason why they and most console devs decided to NOT have player hosted servers (like on PC) on purpose.
Player hosted servers for everyone/people playing with friends only and official servers for people that want tournaments etc would have made the online fee an obvious lie. They even said that one of their biggest mistakes last gen was to not have an online fee.



So what?

People say alot of things ;)


Eh.... So they are supposed to pay to keep servers online for games that are no longer making money indefinetly? Somebody did not go to Business 101 lol

Somebody did not go to school at all?

Ask someone to read bold for you please :)


Player hosted servers are very unreliable. Point invalid



rolltide101x said:
JazzB1987 said:
rolltide101x said:
JazzB1987 said:
Bill Clinton said
he never had sex with Monica even tho he had! As all politicians he and his staff just wanted to fool the people. This time they completely failed.

Sony said
Online on PS4 costs money because its so expensive ROFL. Even tho they just want to have control over a games online to shut it down and force people to migrate to the next installment of a series.
Thats also the reason why they and most console devs decided to NOT have player hosted servers (like on PC) on purpose.
Player hosted servers for everyone/people playing with friends only and official servers for people that want tournaments etc would have made the online fee an obvious lie. They even said that one of their biggest mistakes last gen was to not have an online fee.



So what?

People say alot of things ;)


Eh.... So they are supposed to pay to keep servers online for games that are no longer making money indefinetly? Somebody did not go to Business 101 lol

Somebody did not go to school at all?

Ask someone to read bold for you please :)


Player hosted servers are very unreliable. Point invalid

How so? Never had problems with them (I avoid people with 55k modems!) especially irrelevant when you play with friends only. Again keep the fee for people that want official servers. Everyone else does not need them especially when playing with friends only.

I play every game on player hosted servers I cannot recall the last time I played on official servers. I have no problems at all and if something does not work its on PC and because someone has a firewall issue thats non existing on consoles.

Point more than valid.