Today we are announcing additional colors to the Xbox 360 Special Edition Chrome Series Wireless Controllers: black and purple. The controllers feature a transforming D-pad and colored chrome design for $54.99 USD (MSRP) – available worldwide beginning in March. The black controller will be available in the U.S. exclusively at Walmart and the Microsoft Store and purple controller will be available in the U.S. exclusively at Best Buy and the Microsoft Store.

http://majornelson.com/2014/02/10/xbox-360-special-edition-chrome-series-purple-and-black-wireless-controllers/

I could rub myself against that purple controller...

Yep =P Now we need one for the XBO

Do you know any Indy DIYer that do custom painting on XB1 pads yet ??? I might have mine custom painted this gen

Dat purple one looks amazing. Kudos to based Microsoft for this piece of art.

First - does anyone know how those shiny ones hold up? 

Second - Yes, and I have seen a number of fantastic ones!  Even ones cover in carbon fiber cloth.