I'll be keeping an eye out for this ad during the game. Football is huge in America so a lot of people should see this. It will probably get a lot of casuals aware that the Xbox One excist and get them intrested sense it focuses on the things it can do with the tv like switching from tv to skype etc.

You don't really concentrate on two different things.  You may, for instance, watch the game while talking with your friends elsewhere who are also watching the game.  Which is exactly what they showed. 

That's one good use but there aren't very many others. Also, I prefer it if my friends where there with me to watch the game.

The target market is the group that watches NFL.  Not the group that watches NFL and plays video games.  While they are a target market, they aren't who this advertisement is specifically aimed at. 

This ad shouldn't show games.  The reason is this is targetted to people who watch NFL, get deep into the stats, and even play in an NFL sanctioned Fantasy League.  Microsoft knows that segment of people don't necessarily care about video games.  They care about football. 

What if they are outta town tho? This May be the best solution. 

Sure, I wish my parents were alive too.  We can't all have what we'd want.  Sometimes friends are separated by miles, yet they're still friends and they still have fun talking with one another.  When people get older, they move away (even out of their parents homes) and have their own lives, doesn't mean that they stop being friends or stop enjoying each other's company.

If you seriously can't concentrate on more than one thing though, maybe you have ADHD.  And while that may seem like a slight, I'm serious.  I routinely have multiple things going, often watching TV or a movie while reading, and carrying on a conversation with someone. 

You can't do both. You are either watching TV or you're reading a book. You can't read a book and watch TV at the same time. Multi tasking like that doesn't exist because both tasks can't be accomplished at the same time. 

Watching TV while reading a book and carrying a conversation all at the same time? LOL 

I really look forward to continuing to watch Bears games with my sons as they go away to college. The ability to have Skype up while we watch together will be awesome.

As much as that may annoy you, people who are into Fantasy Football are stats geeks.  Well, some of them.

While this applies to baseball, I knew a guy in HS that could provide you the statistic on any baseball player ever.  Current or past.  He was a statistical machine.

The stats wouldn't interupt the game, although if you wanted to switch over to them and check them out, you could.  You could snap the Fantasy League app while watching the game.  Or during a commercial, you could quickly switch to the app during the 10 minutes of commercials.

I mean there are only so many bathroom breaks you can possibly take during all the NFL commercial breaks.  God forbid you have turn-overs in consecutive plays.  I fail to understand why the NFL even gives teams timeouts anymore. 

An NFL game, with all of its commercials, is 3 hours long.  A high school or unbroadcast college game.  With the same length half-time and period breaks, is roughly 90 minutes long.  There are approximately 90 minutes worth of commercials in the average NFL game. 

It's a start, but I'm not that impressive. I'd give it a 7- out of ten. But this seems to be the short spot, there may be a longer one that works better and ties in with this one.

First off, song seems just terrible. Not the worst I have ever heard, but eek. Anyone can hold their nose and try to sing, then pass through auto tune.

Second, it doesn't make it clear enough what the Xbox One will do for you. You need to educate your consumers, I don't think it does enough of this. I learn from it I can skype someone outside who wears a blue shirt overacts and waves their arms in the air.

Third, why don't they show the product at the end? I get the logo, but should see the product.

Fourth, I think with ALL commercials should be able to know what it is without watching it. Like someone getting popcorn in the other room. Or in this case, beer.

Now, they probably have a longer one, that is hopefully better. It may tie in and help with some of the things I stated.

Also, they should totally make another Football one for Europe, including the UK. (Yes, the other football.)

(Just realized he may have insulted friends, ops.)