StrStrategy Analytics: Android Dominates the Tablet Market in 2013 Q2 with 67 Percent Share of Global Tablet Shipments. 

Boston, MA - July 29, 2013 - According to the latest research from Strategy Analytics, global tablet shipments reached 51.7 million units in the second quarter of 2013.  Android secured a robust 67 percent global share, while Apple iOS declined further to 28 percent.  Windows also fell back but secured a 4.5 percent global share. 

Peter King, Director of Tablets at Strategy Analytics, said, "Global Branded Tablet shipments reached 36.2 million units in Q2 2013, up 47 percent from 24.6 million in Q2 2012.  The branded Tablet market had a rest period as very few new products came to market during the quarter.  When we add in White-Box Tablets, shipments reached 51.7 million units, up 43 percent from 36.1 million in Q2 2012.  Android is now making steady progress due to hardware partners like Samsung, Amazon, Google and White-Box tablets which, despite the fact that branded OEMs are lowering price-points and putting pressure on the White-Box manufacturers, are still performing well," King added, "Apple iOS shipments were 14.6 million iPads in Q2 2013 which declined 14 percent annually.  In the same quarter a year ago the first Retina display iPads were launched which could partly explain the decline as there were no new models in this quarter.  However, to compensate that, iPad Mini which was not available a year ago, now freely available was expected to take the figure higher than 14.6 million."  

Other findings from the research include: 

Microsoft captured a niche 4.5 percent global tablet share in Q2 2013.  There may be an uptick in Windows RT shipments in Q3 following savage price cuts by all the partners still involved in the RT Market.  Microsoft has reduced prices by $150 and other vendors even more; they are still not cheap, but are much more where they should be to compete.  The shortage of apps continues to be a problem, with seemingly little incentive for developers to work on the platform.

Exhibit 1:  Global Tablet Operating System Shipments and Market Share in Q2 2013 (preliminary) 

http://www.strategyanalytics.com/default.aspx?mod=pressreleaseviewer&a0=5403

yeah. Windows really just stole iOS marketshare, and granted, it is growing the fastest, but that is only bc it is the smallest player in the market that still has a viable company behind it. The million dollar question is whether it can get more than 15% or so. I doubt that.

they both grew, but Andriod will continue to mop the floor with windows. truth is, even before iOS and andriod, windows never had the top market share and wasnt the OS to beat, it was symbian. windows never had that strong of a presence in the smartphone market, and it probably never will. 

same thing goes to tablet market so it appears since its a very similar market to the smartphone market it seems

Yep, so it will be up to MSFt's cloud, business and XBOX to keep the company from sliding.  Personally, I think that sliding is unlikely but I do foresee MSFT slowing its growth down, which is dangerous enough given that its competitors will be getting stronger/growing while it is not.

Android is pretty much the thing to beat right now, that's why iOS 7 has so many Android features.