The problem is Nvidia have fell way behind on pricing to the extent that the 7900XTX is effectively competing at the same price point as the 4070 Ti currently with the big drops of the 7900 cards along with them offering a £90 Starfield bundle with each purchase and this has made them decent value so if someone is in the market for a GPU and going to buy Starfield you can get a 7900XTX for £30 more than a 4070Ti which is the reason I bought my first AMD card in over a decade.

While that's true if you don't care about Nvidia's offerings, the market doesn't see it that way for better or for worse. Hence why Nvidia isn't lowering their prices because Radeons discounts and bundles hasn't affected their market share in anyway.

Well, Nvidia is also ina position where they don't care, at least for now, if their gaming GPUs don't sell that much, because they can sell them as AI cards for a lot more.

Well I do think they care to a degree otherwise they wouldn't continue to put so much R&D into cutting edge features for pc gamers. It's not like DLSS development is free and they simply could have slowed down on their gaming related feature developments since their competitors hasn't even caught up to DLSS 2 yet. But they are coming out with new features once or twice a year. So if they were losing market positing against their competition, I think they would care as they are investing a lot into these features.

I should have added a "to a degree" part in my comment. My bad.

Also, software development is cheaper than hardware development. If they can save some bucks in their gaming cards by using lower end hardware, and making up the rest through software features, they can use the bigger and more capable chips in their much, much more profitable business parts. That more than makes up for the cost of that software development.

And who knows how much of that software can also be used in their enterprise parts to make them perform even better in some tasks.

On Steam too

It's a solo and coop game !

About dang time, this was first shown forever ago

True its insane to see how much Nvidia's bet on Ai has paid off the last few generations. Most of us thought Turing was a lackluster POS from Pascal from a value/performance and consumer point of view (DLSS was kind of crap at the time and RT wasn't ready for prime time). But they were really forward thinking for adding an dedicated ai cores to their GPU's and double downing on it. And their focus on software only got better as the years went on. Which is why I find its strange that though AMD's main focus was on Epyc and Ryzen; to get that server and consumer business and marketshare, that they did not see this coming. They've had so many years to respond, but nothing. Until quite recently.

What I'm hoping for is that the next big RDNA (5?) launch from AMD will be that Zen moment when they go big and all out with the MCM design+Ai that will rival Nvidia's best or even get the better. AND have a software stack ready that competes with Nvidia's, plus their own new technologies.

And yeah the gap keeps growing and its not like things like RT and DLSS is a small thing anymore. I just hope that whatever AMD is working on next over the years is that they'll at least get on par with those otherwise its just.. like you said you might as well buy Nvidia. Unless you don't mind missing out on a few things and don't want to pay Nvidia tax.

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