The problem is Nvidia have fell way behind on pricing to the extent that the 7900XTX is effectively competing at the same price point as the 4070 Ti currently with the big drops of the 7900 cards along with them offering a £90 Starfield bundle with each purchase and this has made them decent value so if someone is in the market for a GPU and going to buy Starfield you can get a 7900XTX for £30 more than a 4070Ti which is the reason I bought my first AMD card in over a decade.