The video above was one of the biggest hits of this year's E3. It was a sharp, smiling jab at the Xbox One's restrictions on game-sharing from a Sony doing the Ali shuffle.

Today, I got the video's back story from one of its stars, Sony's head of worldwide studios, Shuhei Yoshida.

Kotaku: Why did you guys feel the need to make the sharing video?

Shuhei Yoshida: Oh, the sharing video! It was not necessary at all. We were waiting in rehearsal two days ago and Adam [Boyes, Sony v.p. of developer relations and the video's co-star] or someone came up with the idea and we were like, ‘Oh, what if we do this and that?’ We had a studio there in the event space room with Macintosh desktop editing. We shot the video and the guys added music. We were having fun. Andy [House, president of Sony Compter Entertainment] was like, oh, yeah, let’s release this virally. It was not planned.

[Satisfied with that little story, I tried to move on to the next topic in our interview; Yoshida politely cuts me off.]

Yoshida: Last I checked, we got over three million views.

Kotaku: You’re pretty proud of that!

Yoshida: We’re competing with some of the more high-production-value trailers. 

The video now has 4.8 5.8 million views. Not bad at all.

http://kotaku.com/sonys-used-games-gag-was-not-planned-512773748 

when someone starts saying "what if we do this and that" it means it is planned.

But a good gag non the less.

Holy shit at 5 Million views.

Soogood.gif

It was great lol

One of my favorite parts of E3 this year. Sharp and hilarious.

Looks like the "Share" button is already redundant...

@Corbretti2 "when someone starts saying "what if we do this and that" it means it is planned."
that sounds more of a spur of the moment thing especially given the context... It was done with out prior planning

He also has the killzone shadow fall box art in his hand if anybody didn't notice. Not sure if official though.

thats how its done MS

This is probably better than 99% of ads that That have run for Sony in the last 7 years. It shows them being fun and having a sense of humor. Paints them in a better light than the depressing serious ads they've been known for in the past.