I've never understood ppl's complaints about the mountain dew and Doritos. Who cares?
Tbh, as a ps3 guy, the only reaction I have to this news is irritation with Sony. This is just smart (and effective, impactful) advertising. Sony just continues to sit by and let MS own them in the US. Its things like this that make the Xbox brand the big/popular name in America. How Sony allowed themselves to go from ps2 to where they are now with brand recognition in the US is beyond me.
Doritos and mountain dew are both some of the most popular snacking foods among young adults and kids, so identifying ur brand with these foods really benefits MS. Xbox will continue to resonate with the average American as the "cool" video game console in the US this new Gen - just like the last - unless Sony FINALLY steps up their game in multiple areas, most significantly in the areas of marketing and intelligent decision-making.
Even worse for Sony/ps4 btw is the fact that they SOMEHOW allowed a massive game like titanfall to become an XBO exclusive. Gonna be a huge deal for XBO in the US (and very likely elsewhere).
/rant









