Osc89 said:
Yes, but this is what everyone is doing. You have Apple, Google, Sony and Intel on top of many others. And Apple and Sony have far stronger ties to the industry so odds are they will be the first to crack it.
Even Nintendo tried with TVii, but it hasn't really made any waves.
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For starters lets clarify what "everyone" is doing.
The companies you listed are mostly attempting to bring their versions of IP based set top boxes, some of which combine some cable content aspects. IPTV is only part of the story and really isn't what is being discussed here.
None of the companies you listed have devices or technology that is able to combine all types of content(linear, digital, IP, PVR...) in to a seamless experience that is taylored to individual viewers and their viewing habbits. Its really not something that Apple, Sony and Intel can do very well because they do not have the means to search the internet an collect and target user data in a manner Microsoft and Google can (google and google ID, bing and Microsoft account). How is apple going to scan the internet and find the video I want to watch and seamlessly start playing? They can't... They require users to launch apps, and search tmenselves on different apps and buckets of content.
The main roadblock in development of Television is that companies that own content want it to be consumed in the means that benefits them the most and can't find common ground. Comcast wants you to pay them 60 bucks and get their set top box, Youtube wants you to create an account and comment on videos, netflix wants you to pay monthly fee as well and connect with their app.
Xbox One is striving to be this common ground. Combine cable, combine digital subscription, combine IPTV...watch anything...but not worry about who owns it, where its coming from, which app has it, and what channel its on.