Is still have no idea what the problem is. If you buy the game used you will judt pay a royalty fee to the publisher it's not like you can't sell the game to the used store anymore.

You're actually defending it? Games aren't cheap on consoles.
It's double dipping...

For example you buy a brand new car... You sell it to your grandmother in a few years, should your grandmother contact the manufacturer and pay them more money for the transaction? They sold the product to you already.
Heck, if it becomes a success, what do you think will happen next? They will increase that royalty fee, it's a bad precedent for all gamers, regardless of platform.
Publishers may then place pressure on the likes of Sony, Nintendo, Apple, Valve etc' to implement similar things.

They already try to gain more money out of people, publishers/developers are already cutting some game content, selling it as DLC, season passes', higher game prices, when does it end? Where do you draw the line?

Again, your car is not the same as a game.  You are not buying the game you are buyin rights to use the game until you sell it.  Royalties are an important part of intellectual property rights, and yes it is double and triple dipping in the music business it is multimillion dipping, and it isn't wrong.  You don't like it then get ready for games that cost 100 or 150 dollars.

I can do whatever I want with my 360 games, besides replicating and renting it without licence. There's nobody intrusing me when I let my friend borrow my games. But now they want to shove that down my throat?

Can you explain why a car is not the same as a game?

But what if im only lending or borrowing from a friend? Why do we need to pay twice for that? If its like Online Pass where we need to pay extra to access they're service I can understand but paying again for something that has already been payed for is something Im not sure I agree with. Of course my side is only concerning the physical media in retail. Im not sure how you can go about it digitally.

Again, unless there is a class action lawsuit to set such a precedent, then I own my games on the basis that's how they advertise them as, not renting or licensing, I'm buying. - And that's probably what will hold up in any developed nations court that isn't the USA as they're generally more consumer friendly.

Remember the ToS or Eula that a game comes with cannot override your basic consumer rights set out in your nations laws, on that basis alone, most publishers EULA's are rendered null and void. (I.E. Taking away my right for a refund if a product or service is faulty or not as described. - Looking at you EA Origin).

Curious how big this movement will be. Seemed many pro Xbox folks didn't think it was a big deal in the first place

I doubt your judgement. Every Xbox fans that I know have an anti-DRM stance. Probably the ones you know didn't want to put up with PS trolls and answer back with some defensive words.