Well ...it's yet to be seen what happens with Sony. It seems they're in high level talks with publishers like EA about this. It was no coincidence EA scrapped the online pass. I'd rather have the online pass back if it means this DRM business is avoided by MS and Sony.

Fans of any and all systems should join the protest and rally companies to stop this from happening.

at this point it is impossible to say what did/didn't happen or might have/haven't had happened with sony and drm with/without this campain..

..but i'm pretty sure at this point these tweets from sony employees is just to keep the tweets trending for the exposure and PR.  this really was really some of the best free advertisement they could have ever asked for.  it's nearly impossible to get a real viral marketing campain off the ground.

...http://www.youtube.com/watch?v=0G0LlXv-nyI

wow, nice find!

There is a clear difference in attitude. Sony employees are saying "we hear you", Microsoft employees are saying "deal with it".

And there hasn't been anything like this from Xbox fans. All I hear is "stop being negative" and "just wait, there will be good stuff". It would be better if the Xbox fans would speak up and deal with the bad stuff, but they are too busy searching for positives. I would tweet/sign in support of any anti Xbox DRM, but apparently saying anything bad about the XB1 is a sign of weakness. Which sucks for me as I would rather own all the consoles.

I'm glad Sony fans are getting ahead of the problem, and making sure it is sorted before the PS4 comes out.

I want Sony to hear the gamers petition (I don't plan to get a PS4 anytime soon but this type of decision affect the whole industry), however like I mentioned before Sony has in hand numbers that speak much louder than tweets: games sales, PSN revenue, amount of console piracy, etc. Those numbers are much more important than a thousand of tweets.

There's also the issue on how to know how many of those tweets are legit, for example, people who made multiple twitter accounts to post the same message, people that are complaining but in reality are going to get the console anyway, people who are just twitting for fun and aren't planning to get the PS4, etc.

Sony (like any other company) looks for the money, if they see the benefit in DRM, they are going to implement it, simple as that, the amount of tweets needs to be disgustingly huge for the big guys to actually consider not going with this strategy. 

And I'll ask again, if Sony does indeed has plans to use DRM on the PS4, isn't it too late to back down at this point without consequences? I mean there's probably already contracts with some 3rd party companies, plus building the software and hardware that allows this DRM specifications. They could obviously ditch out the DRM, but I wonder if that's going to cost them a lot of money, maybe a sue from a 3rd party company (*cough* EA *cough*), or delaying the console's launch to 2014.

Keep in mind all I said are speculations, and are just my personal theories, in the end I don't want Sony to use DRM, but I won't get my hopes up.  

Every Tweet is another potential sale without DRM.  Of course this doesn't represent anywhere close to the amount of consumers they could gain by being the one that has used games if Xbox doesn't

But I was told by some x1 apologists that opinions on gaming sites and social media were of such a minority they couldn't effect mass market sales.

Load of crap obviously social media is massive and companies do not ignore it.

I also know Sony aren't daft even if there was no system wide DRM in the first place they'd still let this viral campaign run riot as they can make out they listen and care.

A lot of sales sales and market share can be had by winning the hearts and minds on social media.

Sony would look really bad (even worse than MS) if they do implement mandatory DRM stuff into PS4 after repedteadly saying "we hear you fans". I hope Sony and MS listen.

And Microsoft blocks YouTube comments. It's like ms and Sony traded their entire management team in 08