kitler53 on 28 May 2013
| sales2099 said: Its working really well in that its improving their public perception. Best part is they didn't do a thing officially.....its all free press. |
at this point it is impossible to say what did/didn't happen or might have/haven't had happened with sony and drm with/without this campain..
..but i'm pretty sure at this point these tweets from sony employees is just to keep the tweets trending for the exposure and PR. this really was really some of the best free advertisement they could have ever asked for. it's nearly impossible to get a real viral marketing campain off the ground.
...http://www.youtube.com/watch?v=0G0LlXv-nyI
