Jay520 said:
uhh...so do you agree about profit or what?
I said current audience size. You can talk about "potential" audience size if you want, but I've rarely ever heard anyone use that to determine how big a game is.
Besides, GT's audience size has been relatively stagnant for the past fifteen years, while Halo has been rising. If anything, GT has reached market saturation, while Halo has more potential to grow.
If your definition of "bigger" means "more significant to Microsoft/Sony", then yes, Halo is bigger. But that's a poor argument....the OP isn't asking which is more important for it's relative publisher.
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I'm saying we aren't sure what is more profitable at this juncture. Way too many variables to include. I would argue the *success* of Halo has pushed Microsoft further down the console path than ever before, while they've reaped some profits, they've netted a lot of loss overall. With a minimal marketing campaign, Gran Turismo in one development cycle essentially released two games for around 15 million in sales (This generation). I would imagine Halo has been more profitable, but they spend quite a bit on advertising for the game.
Potential audience size is essential if you're talking about the strength of a game. Halo is on the console with the strongest hardcore North American audience in a genre that is the strongest genre within the North American market. The problem is, the market begins and ends in the USA and UK. Essentially, unless Xbox 720 has a PS2-esque generation the Halo namesake literally won't grow much more. (Unless the rest of the world magically turns into a bunch of FPS loving markets). Gran Turismo is quite the opposite, it receives solid sales across the globe. Even in markets with mediocre interest in the genre, with somewhat limited hardware sales. In otherwords, Gran Turismo reaches more people of all angles and avenues and locations. Halo on the other hand caters to a very specific hardcore following in one location.
I think Halo has had a decreasing audience in recent years to be honest. Halo 3 has almost 12 million in sales and has seen nothing but a fall of in sales in other iterations of the series. While I believe that's not a sign of 'doom' persay. It's simply the realization that the IP has been whored out enough that people won't buy it 'just because' anymore. Halo only has the potential to grow if you assume that the rest of world will fall in line with the FPS craze or if you believe that the NextBox will cleanly dominate the console race next generation (I don't think that one bit).
The OP is asking for bigger 1st party exclusive. It's a simple question, to Microsoft and Microsoft fans it is Halo and it's not even a question. It's like a Nintendo system not having a Mario IP. It's that important to MS and their fanbase. On Playstation, I don't see that type of 'must have' craze amongst Playstation fans for Gran Turismo. Maybe it's the genre, or where I personally reside, or that Playstation usually relies on a large library of quality exclusives versus a handful of 'Big Hitters'?
On the contrary, Halo most certainly isn't a bigger first party title as of yet and there is a variety of metrics that we could go through to identify that.