The PlayStation 4 has only been public knowledge for a matter of hours, and yet retailers are already getting in on the action. UK high street specialist retailer GAME were first off the mark, with others following in the short time since.

“These are the core values that Sony had when designing their Next Gen console. They wanted a console that was simple for gamers, gave immediate access to content, would integrate into other aspects of their life and also be able to personalize itself to their gaming habits.” Reads the promotional material live on theofficial GAME website now, with gamers invited to register their interest in the PlayStation 4 or even pre-order the console.

No details regarding price or release date are available at present, aside from the promise of a 2013 window, though GAME assures that the PlayStation 4 pre-order campaign will hit stores nationwide tomorrow. Electronic Theatre will keep you updated with all the latest details on the PlayStation 4 console.

http://electronictheatre.co.uk/industry-news/33203/playstation-4-pre-order-campaign-live

getting this bad boy at tesco, saving all my vouchers and using staff discount for this! Expecting it to be about £399

Lets hope 2013 is for Europe aswel.

You can always cancel you know, if you don't like the price ;)

I want a price first. But when I buy it I will most probably get it from Amazon

For reference, anyone know the pre-order totals for other consoles?

For some reason what you said made me make this muahah.

what can I say man..I'm like inspiration personified! :p

I've already started a campaign to inform all my relatives that they can give me Amazon gift cards this Christmas or GTFO.

haha depending on the time of relase I might do something similar. Good thinking