Seeing the meltdown over Kevin Butler, I dread what would happen to the Sony viral community who now is sticking Kaz into everything, if Kaz went and worked for a tire company and appeared in ads advertising tires.

KAZ - CEO

Kevin Butler - not even a Sony employee. Just a face in the commercials.

Troll thread?

Huh?

Tires would be in the living room ...

The world as we know it would explode. All hopes would be crushed, for Kaz has become the cradle of humanity, the bosom upon which it takes nurture.

I could imagine.  After the going nuclear over Kevin Butler character appearing to betray the trust of the Playstation fans by doing Bridgestone ads later, it would have to be devestating, considering how viral Kaz has gone on here.  To have him defect also would be end of the world as we know it.

edit : i read the op incorrectly... what meltdown?

There was a meltdown? I must have missed it.

I have a sneaking suspicion that exaggeration is afoot!

There was a bunch of "Kevin Butler is a traitor" pieces on the interwebs:

https://www.google.com/#hl=en&tbo=d&sclient=psy-ab&q=kevin+butler+traitor&oq=kevin+butler+traitor&gs_l=hp.3..0i30.16332.17376.1.17689.7.5.0.2.2.0.201.588.2j2j1.5.0.les%3B..0.0...1c.1.3.psy-ab.LxJesaA-VFw&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&bvm=bv.42553238,d.dmg&fp=74fff6736d638014&biw=1310&bih=646