While yes you are right, that some games will only see some graphical improvement, AI will become vastly improved in the next generation.
In FPS games, an AI would be more intelligent, making human-like decisions and reacting in a human-like manner as situations change. Rather than the more predictable routines AIs use today. It would represent a fundamental change in the play of the game. In RPGs, an AI would be capable of running real-time scenarios for non-player characters making the choice of when and how quickly you take on a quest vitally important. Unlike the way most RPGs function today in forcing quests to be played one after the other or queue up and completed at your own speed. In sports games, an AI would be capable of portraying the unique playing styles of each player, while also possessing the ability for the NPCs on both teams to react in an even more life-like manner to their position and the ball.
This level of AI sophistication wouldn't be possible on either the 360 or the PS3 as the CPUs are already overburdened. The graphical improvements of the next generation are only a small bit of what gamers will see. More realistic AI will likely be the one they notice first and foremost. Though, that likely will take a year before we see games truly taking advantage of the power available to programmers.










