Kresnik said:
ECM said:
Here's how it works:
*Sony (or whomever) opens up a bidding process for the rights to use the word PlayStation on the cover of a mag.
*The publishing houses will mock-up an issue and also present a monetary bid.
*The winnder of that selection process gets the rights.
And that's basically where it ends.
They *might*, in the original contract, negotiate some exclusivity, but it generally is not overseen, for lack of a better word, by Sony.
(Old Nintendo Power was, of course, in-house at Nintendo, so that doesn't count.)
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Thanks a lot for explaining that, mate. So this is purely a decision by Future US publishing?
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I imagine one of these things happened:
1. The mag is selling terribly (or not enough, obviously, to make it profitable) so Future didn't want to renew the contract and/or had an out clause in the contract.
2. Sony decided they weren't going to renew the contract (unlikely, since these mags are free marketing, just like strategy guides and every other thing that takes up any shefl space with a PlayStation logo stamped on it).
3. Future wanted to continue but Sony wanted too much money.
Given the state of gaming print media, I think it's pretty much 99% likely it's option 1.
