If you compare the prices of games today to other times in gaming history you'll find that they're comparatively cheap (adjusting for inflation of course). Maybe they still are too expensive though considering the shit economy, but next gen I think we'll see all 3 next gen consoles move towards DD, which may or may not change the AAA game price of $60/£40 etc. but it'll definitely mean more frequent sales, not as crazy as steam sales probably, but still a lot of hefty discounts.
There are a few countries where games are just ridiculously overpriced like Austrailia, but I have no idea what can be done about that, I'm not even sure why they're so expensive, anyone know? is it because the market is so small?