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Forums - Sales - Market coverage of research companies

Company
Retailers Coverage
GfK (Aus)
  96%
ChartTrack7.000 - 8.000 90% - 95%
Media Control (DE)
2.000

70%

NPD Group (US)
 65%
Media Control (CH)
 59% (Soft.) / 53% (Hard.)
Media Create
  
Famitsu 34.200 
   
   

 

Sources:

ChartTrack: http://www.chart-track.co.uk/index.jsp?c=p/software/uk/retail/index.jsp

Media Control (DE): http://www.media-control.de/games.html

NPD Group (US): http://vgchartz.com/news/news.php?id=740

Media Control (CH): http://www.siea.ch/home_de/charts.2007.45.html

Famitsu: http://www.enterbrain.co.jp/en/c_outline/mark.html

GfK (Aus):  http://www.australianit.news.com.au/story/0,24897,17395502-15338,00.html

 

 



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NPD's lower

I thought it was 60% before Toy'R'Us and then 55% after they lost it.

Chart Track is 90% of what? England?



Proud Member of GAIBoWS (Gamers Against Irrational Bans of Weezy & Squilliam)

                   

gebx said:
NPD's lower

I thought it was 60% before Toy'R'Us and then 55% after they lost it.

Chart Track is 90% of what? England?


It´s 65% without T´r´U I think. :)

 

@ChartTrack: United Kingdom



Media Create seem to say their coverage is only 57%.

"2 cover features a high data rate and rich source of information

Retail POS data is based on. Data provided by the cover rate is about 57 percent, to cover a variety of business. In addition, prior reservation status, shipping status and digestive conditions, such as nearby secondhand trends data, qualitative information by listening to the stores and used as a complementary materials."

But maybe a Japanese speaker (y-koron?) can confirm?

"データの特徴2 高いカバー率と豊富な情報源

データは小売店のPOSをベースにしております。データ提供元のカバー率は、およそ57%、多様な業態をカバーしております。さらに、事前の予約状況、出荷状況や消化状況、中古動向といった周辺データ、店舗へのヒアリングによる定性情報等を補完資料として用いています。"

Media Create Business Data



Hmm, seems a little bit low to me, but it´s on their site. >_>

Let´s see what y-koron says. :)



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Nice idea for a thread, by the way. Can you add links to the ones we have sources for? We can leave Media Create for now until someone confirms.



BKK2 said:
Nice idea for a thread, by the way. Can you add links to the ones we have sources for? We can leave Media Create for now until someone confirms.
Done. ^^ 

 




NPD is much lower.
Media Create and Famitsu are both around 60%.


fkusumot,

Post some links please so we can put the % in the first post.



GfK has a coverage of 96% in Australia: http://www.australianit.news.com.au/story/0,24897,17395502-15338,00.html

 

I´ve updated the list now. :)