'Let's face it –that's a Sony artist,' jests SCEA boss.

Drafting in Usher to perform during Microsoft's E3 press conference "helped Sony", SCEA chief Jack Tretton has jested.

"I thought it was pretty interesting that Usher was a guest at Microsoft's press conference," Tretton told Forbes.

"Well that helped Sony ultimately, you know? Not directly, but let's face it – that's a Sony artist."

The R&B singer was hired by Microsoft to perform his latest single 'Scream' during the company's press conference in an attempt to promote its upcoming Kinect title Dance Central 3.

His performance was considered by some as the low-point of a disappointing conference.

http://www.videogamer.com/xbox360/dance_central_3/news/ushers_performance_at_microsofts_e3_conference_helped_sony_jokes_tretton.html

tretton is right lol the book was bad, but at least it was a game

Not realizing this, that's actually hilarious. Its essentially money in Sony's pocket, not to mention it didn't do Microsoft any favors in the first place conference-wise.

haha, didn't realize he was on sony's label

I can hear Lelouch saying "checkmate" :P

Two generations later and Microsoft is still noobs. I even thought, "Wow, has it really come to this for Usher?" Promoting DC3 and Justin Bieber.

Aww, Microsoft made a penny for Sony, how charitable of them!

lol I see what you did there Sony...

oh lol

this explains why Usher appears in the what's new section for his album on xmb

I get if you didn't like it but in reality im sure MS makes far more money on sony laptops than what they got for usher.