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Forums - Sales Discussion - 25% of Video-Game Players Are Over 50

There is a video that's pretty good if you visit the link. The old people playing rock band is funny.

http://abcnews.go.com/WN/story?id=4132153&page=1

Game On: A Fourth of Video-Game Players Are Over 50
Gamers Are Getting Older, and the Industry Is Courting Them
By NED POTTER

POMPTON PLAINS, N.J., Jan. 14, 2008 —

The stereotype of the modern gamer has been of the glassy-eyed teenager, remote in hand, sitting in front of the screen for hours on end.

The stereotype was never completely accurate, and now, according to the Entertainment Software Association, it's completely changed. The fastest-growing audience for video games is casual players -- many of them over age 50.

"I say, God bless the baby boomers!" laughed Tom Ziegler, a 57-year-old man who tries out video games for a market research firm in New York. He was playing "Guitar Hero III" when we caught up with him. "I mean, we have the time, we have the money, why not?"

Back in 1999, the industry said fewer than 10 percent of America's video-game players were over 50. But since then, the percentage has more than doubled. Today more than one in four players are that age -- a quarter of a $30 billion market.

We dropped in on happy hour at Cedar Crest, a modern retirement community in Pompton Plains, N.J. There was music, pool and an open bar, but the center of attention was a round of Wii Bowling.

"I never thought I'd be playing video games," said Bob Smith, age 74, a former engineer who lives at Cedar Crest with his wife. "This thing here has been a great social draw for people."

"It's like putting a drop of honey out there and watching the bees swarm," he said.

Part of the growth in boomer-gamers has been pushed along by the industry itself; it's been accused repeatedly of marketing violent games that corrupt young minds, and is eager to change its image.

Nintendo, the developer of the Wii, has been particularly aggressive. The Wii's motion-sensitive controller is designed with a minimum of buttons for players to memorize. Instead of pressing buttons, players move the controller in the air, to mimic the motions they would make playing tennis, golf or bowling.

Last year, after a newspaper story ran about a Wii becoming a big hit at a retirement home outside Chicago, Nintendo's public relations people sent consoles to communities around the country.

"It was meant for kids," said Flow Lawrence, an 85-year-old resident of Riderwood, a retirement community in Silver Spring, Md. "How come we got it?" She began to chortle. "We're in our second childhood? Maybe."

Sales people aren't surprised that the audience for video games has aged. A generation has gone by since the first crude games, such as Atari's Pong, first appeared. Mattel's Intellivision appeared in the 1980s.

"With each generation that comes through, you have people who grew up on video games," said Wade Tinney, a game designer in New York. "They have fond memories of video games, and in many cases it was the predominant form of entertainment for them growing up into their young adulthood."

"So as you get older and older," said Chuck O'Donnell, a manager for Best Buy in northern New Jersey, "you're familiar with the system, and it's not like learning something new."

We tried a round of Wii tennis with Hal Wehner, a retiree at Cedar Crest.

"Would you have imagined yourself doing this a few years ago?" we asked.

"Not at all," he said. He and some friends have formed an informal gaming league. "We have an enormous amount of fun. We laugh all night long, and we look forward to it every Sunday night."

He's also developed a wicked backhand. He won our match.



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well da... the Wii is dragging many grandparents into video games.



PC gaming is better than console gaming. Always.     We are Anonymous, We are Legion    Kick-ass interview   Great Flash Series Here    Anime Ratings     Make and Play Please
Amazing discussion about being wrong
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I don't believe it.



Yeah, it definitely possible. And as Gen Xers hit their 40s, the average age will go up.



25% is more than expected, but even in the so-called "hardcore" games you can find them.. America's Army got many.



the words above were backed by NUCLEAR WEAPONS!

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25% seems a little high to me.




Nintendo still doomed?
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Aj_habfan said:
I don't believe it.

 Nintendo was right!



 

Predictions:Sales of Wii Fit will surpass the combined sales of the Grand Theft Auto franchiseLifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015 Wii hardware sales will surpass the total hardware sales of the PS2 by 12/31/2010 Wii will have 50% marketshare or more by the end of 2008 (I was wrong!!  It was a little over 48% only)Wii will surpass 45 Million in lifetime sales by the end of 2008 (I was wrong!!  Nintendo Financials showed it fell slightly short of 45 million shipped by end of 2008)Wii will surpass 80 Million in lifetime sales by the end of 2009 (I was wrong!! Wii didn't even get to 70 Million)

As developers produce more inclusive games, people who typically complete crosswords, solve puzzles, play chess, and perform dozens of similar activities can be drawn into videogames that have similar appeal; after the "barrier to entry" has been crossed it becomes easier to move these gamers into different games than they would initiall have been interested in.



Hmmm. This is possible, but the Entertainment Software Association is basically a PR firm for videogame publishers, so I'm a little suspicious about how they come up with their figures.



And what portion of those 25% are people who just play free online games?