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Forums - Microsoft - Microsoft to launch TV-style adverts on Xbox Live

IIIIITHE1IIIII on 25 April 2012


Before we know it there will we advertisements each time we start up our games and in between every online match. And since we may need to be connected to the internet in order to even play our games for the Xbox 3 there really is nothing that can stop them from forcing us to watch them...

Luckily, I'm probably just pushing it. But if not, then Nintendo/Sony may be getting a "free" advantage this next generation?



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deskpro2k3 on 25 April 2012

I calling it now. Soon you'll be watching ads on the corner of your screen while you play.



Akvod on 25 April 2012
Sal.Paradise said:
Akvod said:
Sal.Paradise said:
Akvod said:
Sal.Paradise said:

I really, really hope this doesn't become the new norm next generation.

Eh, if you don't allow a company to monetize a service, eventually they're going to discontinue it completely, or remove a lot of functionality from it at least.

No other online game services I use thus far have done this, so at the moment Live is the exception to this 'rule' you've put forward. 

Do all other online game services have the same scale and costs as XBox Live? I'm not disputing whether or not MS is making a loss or not, but I don't think your logic is really sound.

According to Wikipedia-linked articles, Sony announced at GDC that there are 90 million registered PSN accounts and Microsoft announced at CES that there are 40 million subscribers to Xbox Live. 

Of course, Sony's numbers will also include duplicate accounts, but I can't see that being anything over an extra 15 or 20 million. 

Oh, and Steam has 40 million active user accounts.


Yes, but does Sony offer chat? How active are Sony users as opposed to Microsoft? My point is that there's no way we know the details how those networks work and the costs behind them. So simply saying that other networks aren't doing this yet isn't very sound logic.



kivi95 on 25 April 2012

Wait what, you get ads even thought you pay for the service?



http://gamrconnect.vgchartz.com/thread.php?id=130023&page=1# Official Playstation Vita Thread! Come in and join!!!

kivi95 on 25 April 2012
Akvod said:
Sal.Paradise said:
Akvod said:
Sal.Paradise said:
Akvod said:
Sal.Paradise said:

I really, really hope this doesn't become the new norm next generation.

Eh, if you don't allow a company to monetize a service, eventually they're going to discontinue it completely, or remove a lot of functionality from it at least.

No other online game services I use thus far have done this, so at the moment Live is the exception to this 'rule' you've put forward. 

Do all other online game services have the same scale and costs as XBox Live? I'm not disputing whether or not MS is making a loss or not, but I don't think your logic is really sound.

According to Wikipedia-linked articles, Sony announced at GDC that there are 90 million registered PSN accounts and Microsoft announced at CES that there are 40 million subscribers to Xbox Live. 

Of course, Sony's numbers will also include duplicate accounts, but I can't see that being anything over an extra 15 or 20 million. 

Oh, and Steam has 40 million active user accounts.


Yes, but does Sony offer chat? How active are Sony users as opposed to Microsoft? My point is that there's no way we know the details how those networks work and the costs behind them. So simply saying that other networks aren't doing this yet isn't very sound logic.


Have you seen the profit numbers MS are making on the XBLA? This is just MS that wants even more money.



http://gamrconnect.vgchartz.com/thread.php?id=130023&page=1# Official Playstation Vita Thread! Come in and join!!!

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kitler53 on 25 April 2012
deskpro2k3 said:
I calling it now. Soon you'll be watching ads on the corner of your screen while you play.


ad in the corner?!?! lol, it's your game that will be in the corner while you watch ads.



maximus22 on 25 April 2012
brendude13 said:
We have to pay for XBL, this is wrong and completely inexcusable. Even satellite TV providers don't have advertisements on their channels. Oh well, it's a good thing I don't use TV apps on consoles.


This is exactly what's wrong with this.  It would be understandable on a free service like the basic playstation network but this is ridiculous.  Though I'm really not even surprised.  It is Microsoft after all.



Sal.Paradise on 25 April 2012
Akvod said:
Sal.Paradise said:
Akvod said:
Sal.Paradise said:
Akvod said:
Sal.Paradise said:

I really, really hope this doesn't become the new norm next generation.

Eh, if you don't allow a company to monetize a service, eventually they're going to discontinue it completely, or remove a lot of functionality from it at least.

No other online game services I use thus far have done this, so at the moment Live is the exception to this 'rule' you've put forward. 

Do all other online game services have the same scale and costs as XBox Live? I'm not disputing whether or not MS is making a loss or not, but I don't think your logic is really sound.

According to Wikipedia-linked articles, Sony announced at GDC that there are 90 million registered PSN accounts and Microsoft announced at CES that there are 40 million subscribers to Xbox Live. 

Of course, Sony's numbers will also include duplicate accounts, but I can't see that being anything over an extra 15 or 20 million. 

Oh, and Steam has 40 million active user accounts.


Yes, but does Sony offer chat? How active are Sony users as opposed to Microsoft? My point is that there's no way we know the details how those networks work and the costs behind them. So simply saying that other networks aren't doing this yet isn't very sound logic.

Haha no cross game chat on PS3 no, because of RAM restrictions, but yes you can do it on Vita and Steam etc for free.

Your quote about not allowing a company to monetize a service is what I would point out as 'unsound logic' as the two other biggest online game services are doing just fine without money gained from A) Extensive ad revenue and B) Mandatory Subscription fees to play games online. In addition, Sony has stated that there is a better royalty rate for developers releasing games on PSN than on Live, so we know they aren't making up for any lost money that way. 



sales2099 on 25 April 2012

Well this applies to video apps so its not like were gonna see these while loading a game.

But also, MS is just being first to market. Sony is gonna do it eventually as they have followed Lives example this whole gen. On top of that Sony needs to make as much money as it can right now so its definately an option to them.

Sorry for mentioning Sony but the point is that people are hating on MS for this when really they are just being the first to do it, with the competition most likely following suit at some point.



Xbox: Best hardware, Game Pass best value, best BC, more 1st party genres and multiplayer titles. 

 

Akvod on 25 April 2012
Sal.Paradise said:
Akvod said:
Sal.Paradise said:
Akvod said:
Sal.Paradise said:
Akvod said:
Sal.Paradise said:

I really, really hope this doesn't become the new norm next generation.

Eh, if you don't allow a company to monetize a service, eventually they're going to discontinue it completely, or remove a lot of functionality from it at least.

No other online game services I use thus far have done this, so at the moment Live is the exception to this 'rule' you've put forward. 

Do all other online game services have the same scale and costs as XBox Live? I'm not disputing whether or not MS is making a loss or not, but I don't think your logic is really sound.

According to Wikipedia-linked articles, Sony announced at GDC that there are 90 million registered PSN accounts and Microsoft announced at CES that there are 40 million subscribers to Xbox Live. 

Of course, Sony's numbers will also include duplicate accounts, but I can't see that being anything over an extra 15 or 20 million. 

Oh, and Steam has 40 million active user accounts.


Yes, but does Sony offer chat? How active are Sony users as opposed to Microsoft? My point is that there's no way we know the details how those networks work and the costs behind them. So simply saying that other networks aren't doing this yet isn't very sound logic.

Haha no cross game chat on PS3 no, because of RAM restrictions, but yes you can do it on Vita and Steam etc for free.

Your quote about not allowing a company to monetize a service is what I would point out as 'unsound logic' as the two other biggest online game services are doing just fine without money gained from A) Extensive ad revenue and B) Mandatory Subscription fees to play games online. In addition, Sony has stated that there is a better royalty rate for developers releasing games on PSN than on Live, so we know they aren't making up for any lost money that way. 


No, saying that a company shouldn't monetize its service is simply fucking retarded.

1) Facebook

2) Twitter

3) YouTube

 

You know what the problems with all these services are? They're struggling to MONETIZE their services. If you can't fucking make money off of something, then guess what, you eventually discontinue it, AKA: Go out of business.