Well this applies to video apps so its not like were gonna see these while loading a game.
But also, MS is just being first to market. Sony is gonna do it eventually as they have followed Lives example this whole gen. On top of that Sony needs to make as much money as it can right now so its definately an option to them.
Sorry for mentioning Sony but the point is that people are hating on MS for this when really they are just being the first to do it, with the competition most likely following suit at some point.








