But a game's £12 and a car's £12,000. I (and certainly casuals) would impulse buy a cheap game based on the box as at the end of the day it's only £12 but I would never impulse buy a car.
And as I've been trying to say, games are not written about in a way and place casuals can access and understand. I know nothing about cars. If I looked at a car magazine or car websites I wouldn't understand a word they were talking about. It's the same for casuals with games. Even if they do have access to a computer they still can't access information about games written in a way that they will understand. I play loads of games but I still find some reviews refering to games I've never played and therefore making points I don't understand.
Newspapers are the only places that ever talk a way complete novices can understand. Just as I would look at a newspaper's motoring section if I want to buy a car, ordinary people look at their entertainment sections for entertainment. All I'm saying is that if the industry is to capitalise on its expansion then it needs to concentrate on getting good reviews into newspapers.








