So I'm sitting here watching football and seeing commercials for 360 and PS3. Have seen no Nintendo ads in 4 hours.
360: Look at the kids having fun and exercise with Kinect! Look how anyone can play! HEY, play COD! (And more commercials overall.)
PS3: The cool commercial we all like with Kratos, Drake, etc. in the bar....
The 360 approach is so much more effective 6 years into a cycle. The PS3 commercial is awesome - - if you're already a gamer, it's great. I think it's brilliant. But if you're NOT a gamer, it does very little for you because you have no idea who these characters are. And this far into the lifespan of the consoles, the gamers have made their choice on, both (or all 3) consoles. Any expansion at this point almost HAS to come from new gamers - -then you can upsell them on hardcore stuff once they get a console. But Sony's approach seems so wrong - - cool for us, but wrong for the non-console owning masses at this point.
It's no surprise 360 does so much better here at this point. My non-gamer friend sitting by me watched a commerical and was prompted to ask me whether I had a Kinect. After the Sony ad, he asked me to explain it. That sort of sums up the approach to expand your user base.
The first two years of a cycle, you have to get the hardcore gamers to get on board early and be the evangelists for the systems. But we are so beyond that point now.
Can't we all just get along and play our games in peace?
