According to reports out of the Norwegian press, EA has been caught allegedly attempting to manipulate Battlefield 3's review scores by denying journalists who might treat the game unfavorably access to early copies.

Apparently, a select number of Norwegian gaming sites, including Gamer.no and Gamereactor.no, had their requests for early copies of Battlefield 3 met with a suspicious questionnaire.

As you can see, the list of questions starts off fairly benign, with a request for the reviewer's name and contact info, but quickly descends into murky territory with inquiries like "Has he expressed enthusiasm or concern for BF3?" and "Is he a fan of Battlefield?".

Perhaps more concerning are the questions about rival franchise Call of Duty, implying that EA is specifically scouting for reviewers who'll tell readers that Battlefield 3 is superior to Activision's bestselling franchise. Though surprising in its audacity, the move would be in line with the very hawkish public stance the publisher has taken while promoting Battlefield 3, which saw EA head John Ricciotello claim that he wanted Call of Duty to "rot from the core."

If this e-mail does in fact imply that EA Norway intended to withhold early copies of the game from those who view the franchise unfavorably, the implications are dangerous for game journalism. By attempting to control review scores, EA is ruining the press’s ability to provide independent and impartial recommendations to the public and rewarding those who sacrifice their journalistic integrity for access.

A spokesperson for EA Norway has issued an official apology to Dagbladet.no, claiming that the questionnaire was sent out as the product of human error and stating that the practice is not something the company intends to continue.

http://www.gameranx.com/updates/id/3354/article/ea-caught-attempting-to-manipulate-battlefield-3-scores-in-norwegian-press/

e. is he a fan of Call of Duty?

LOL oh god EA, you got it baaaad

Duh. They all do. They just have to do it so that it's not too apparent and get caught.

my first thought at the sight of call of duty is that they were trying to avoid people who might unreasonably lower the score of it.

Caught red-handed... This is not the first time Gamer'no experiences this though. There have been similar incidents earlier on.

I never thought i'd say it but damn seems like im starting to like Activision more these days. What EA recently does is just laughable.

Instead of forcing DICE to make a game that will have the appeal of Call of Duty, which is the only way Battlefield will ever succeed in that regard, they stoop to this

You can't have it both ways. Forcing DICE to make something with true mainstream appeal would be more noble than this by far

That would be the end of the Battlefield series.

How is that different from what's done normally?

F**king EA. The game hasn't even hit the shelves yet and they're already dragging the name of Battlefield through the mud, and all the COD hate is starting to piss me off too, you'd think it's a bunch of BF fanboys controlling the marketing department judging by the latest sleigh of adverts.

I like my battlefield, but seriously, no need to compete with COD.