starcraft said: I fully expect that all of the PS3 fanboys who blasted Paramount for taking a bribe to go exclusive will now come into this thread and blast Fox and Warner for doing the same to an even greater and more pathetic extent.........not. |
Starcraft- The difference is that BD was and is outselling HD-DVD by a fairly wide margin (even given the fact that totals for both were negligible in the overall scheme of things) so it made far less sense for a company like Paramount to give up their neutrality, much less go to HD-DVD exclusively. As is abundantly clear by now anyway, the $500 million rumor is just that, "rumor" and has been denied by Warner anyway so it makes no difference. We'll truly see of course, once Warner releases their next financial report as IF it was true, it will be listed there.
Frankly, the way sales of movies have been going for a long time now, there was no reason for any studio to go HD-DVD exclusive. There was LITTLE reason to go BD exclusive as well due to the small sales numbers overall, but at least there was the reason of clarifying the market position in the hope of giving consumers confidence in picking one side or the other and thereby hopefully stimulating sales. That's the reason Warner has given for their move so at least their decision was backed by some sound logic, not just a few dollars. This move by Warner really puts Paramount in the position of finding no chair as the music stops. Unless they have an escape clause, their next 18 months or so seem awfully lonely, at least in the HD movie sales side. I'm not sure when Universal's contract is up, IF they actually have one, but now it wouldn't surprise anyone if they do the same thing Warner has.
Over the past few months, I would have been really surprised if ANYONE switched sides to exclusivity. If anything, I would have expected some companies to go neutral to see where the sales led. Fortunately, or unfortunately depending on your view, the sales skew that was being witnessed was enough to convince the BD studios to stay where they are and was enough to convince companies like Warner and NewLine to cut short the money they were losing on producing both HD formats. Hell, EITHER way it went it IS better for consumers that the studios pick just one format. There's not enough advantage in either format to justify keeping them both around. So hopefully we'll have 100% solidification behind BD now, end the confusion and see if and how fast the HD media market can pick up to a significant level when compared to the SD market. Obviously, that will take some doing, but removing the confusion among consumers by making sure they don't hesitate in purchasing HD technology for fear of picking a loser is the first logical step in that direction.
For the record, yes, I think Paramount made the wrong move. The reason is that it only would have extended the confusion and the war. If Warner had stayed neutral, that would have been fine by me and if any BD only studio had gone neutral, that would have made more sense to me as well. Going exclusive to the side that was consistently losing in media sales however had the ring of being a move only driven by one-time payment money and only hurt consumers by stretching out the confusion. Technically of course, ANY exclusive studio going neutral would have done the same thing. Going neutral in adding support for BD however, would have made business sense since it was outselling HD-DVD. Again, going exclusive to the side being "whipped" in sales however....not a convincing move when you announce that you're doing so in support of consumers. Especially when most consumers just wanted to war to be over so they could pick a side without getting a headache or ulcer. :)