LEVEL another Swedish magazine said this "I've looked trough what we signed to get access to Deus Ex, and there is nothing special at all. The usual embargo were we promise not the spread material or info about the game, publish before date and so on. Extremely standard. We sign similar papers for the most big titles. I can't say anything about Gamereactor (the other magazine that refused to sign), but we haven't made any compromises at all."
So who knows what the issue is?